{"id":13082,"date":"2026-08-03T19:05:49","date_gmt":"2026-08-03T12:05:49","guid":{"rendered":"https:\/\/webie.com.vn\/?p=13082"},"modified":"2026-08-03T19:07:35","modified_gmt":"2026-08-03T12:07:35","slug":"how-googles-ai-overviews-are-reshaping-search-and-what-vietnamese-smes-should-do-now","status":"publish","type":"post","link":"https:\/\/webie.com.vn\/de\/how-googles-ai-overviews-are-reshaping-search-and-what-vietnamese-smes-should-do-now\/","title":{"rendered":"How Google\u2019s AI Overviews Are Reshaping Search, And What Vietnamese SMEs Should Do Now"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Google\u2019s AI Overviews now appear on roughly 43% of searches, up from just 15% a year ago. For small and medium businesses that depend on organic traffic, this means Google increasingly answers questions on its own results page, so fewer people click through to your website, even when you rank well. The good news: with the right approach, your business can still get found. Here\u2019s what\u2019s changing and five practical moves to protect your visibility.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhaltsverzeichnis<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webie.com.vn\/de\/how-googles-ai-overviews-are-reshaping-search-and-what-vietnamese-smes-should-do-now\/#Whats_actually_changing_in_Google_Search\" >What\u2019s actually changing in Google Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webie.com.vn\/de\/how-googles-ai-overviews-are-reshaping-search-and-what-vietnamese-smes-should-do-now\/#Why_this_matters_for_SMEs_in_Vietnam\" >Why this matters for SMEs in Vietnam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webie.com.vn\/de\/how-googles-ai-overviews-are-reshaping-search-and-what-vietnamese-smes-should-do-now\/#5_practical_moves_to_stay_visible\" >5 practical moves to stay visible<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webie.com.vn\/de\/how-googles-ai-overviews-are-reshaping-search-and-what-vietnamese-smes-should-do-now\/#Answer_real_questions_clearly_and_early\" >Answer real questions, clearly and early<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webie.com.vn\/de\/how-googles-ai-overviews-are-reshaping-search-and-what-vietnamese-smes-should-do-now\/#Add_structured_data_schema\" >Add structured data (schema)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webie.com.vn\/de\/how-googles-ai-overviews-are-reshaping-search-and-what-vietnamese-smes-should-do-now\/#Build_brand_and_entity_authority\" >Build brand and entity authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webie.com.vn\/de\/how-googles-ai-overviews-are-reshaping-search-and-what-vietnamese-smes-should-do-now\/#Dont_depend_on_Google_alone\" >Don\u2019t depend on Google alone<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/webie.com.vn\/de\/how-googles-ai-overviews-are-reshaping-search-and-what-vietnamese-smes-should-do-now\/#Measure_AI_and_referral_traffic\" >Measure AI and referral traffic<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/webie.com.vn\/de\/how-googles-ai-overviews-are-reshaping-search-and-what-vietnamese-smes-should-do-now\/#FAQ\" >FAQ<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-what-s-actually-changing-in-google-search\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_actually_changing_in_Google_Search\"><\/span>What\u2019s actually changing in Google Search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI Overviews (the AI-generated answer box at the top of results) nearly tripled in coverage over the past year, from 15% to 43% of searches, according to Similarweb data reported by The AI Insider.<\/li>\n\n\n\n<li>Google\u2019s dedicated \u201cAI Mode\u201d is growing fast too: visits jumped from 126 million in June 2025 to 279 million in May 2026.<\/li>\n\n\n\n<li>Users are changing how they search, average query length is rising as people type longer, conversational questions instead of short keywords.<\/li>\n\n\n\n<li>AI assistants are becoming discovery channels: ChatGPT cited websites in about 6.8% of U.S. desktop queries, and its referral clicks to websites more than doubled between March and May 2026.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Put simply, the top of Google is being taken over by answers rather than links, and that top slot is where most attention goes. The shift is gradual, but the direction is clear, and it applies to Vietnamese search results as much as anywhere else.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/08\/pexels-goumbik-577195-1-1-1024x678.jpg\" alt=\"\" class=\"wp-image-13084\" srcset=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/08\/pexels-goumbik-577195-1-1-1024x678.jpg 1024w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/08\/pexels-goumbik-577195-1-1-300x199.jpg 300w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/08\/pexels-goumbik-577195-1-1-scaled-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 id=\"h-why-this-matters-for-smes-in-vietnam\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_this_matters_for_SMEs_in_Vietnam\"><\/span>Why this matters for SMEs in Vietnam<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For a real estate, retail, F&amp;B, wellness, or education business, organic search has long been one of the cheapest, most sustainable ways to get leads. When Google answers a question directly in an AI Overview, users may get what they need without ever visiting your site, the so-called \u201czero-click\u201d search. That can quietly erode the traffic and inquiries you used to count on, even if your rankings haven\u2019t dropped.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take a Da Nang boutique hotel as an example: a traveler searching \u201cbest time to visit Da Nang\u201d may now read Google\u2019s AI summary and never open a single hotel blog, yet if that hotel is cited as a source inside the summary, it still earns trust and, often, the booking. Visibility is moving from the click to the citation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, a new opportunity is opening: being cited inside AI answers (in Google\u2019s AI Overviews and in assistants like ChatGPT) is becoming its own form of visibility. The businesses that adapt early will capture attention while competitors are still optimizing only for the old blue links.<\/p>\n\n\n\n<h2 id=\"h-5-practical-moves-to-stay-visible\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_practical_moves_to_stay_visible\"><\/span>5 practical moves to stay visible<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-answer-real-questions-clearly-and-early\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Answer_real_questions_clearly_and_early\"><\/span>Answer real questions, clearly and early<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI systems pull from content that answers a question directly and concisely. Structure your key pages around the actual questions customers ask, and put a clear 2\u20133 sentence answer near the top before expanding with detail. This helps you get cited in AI Overviews while still reading well for humans.<\/p>\n\n\n\n<h3 id=\"h-add-structured-data-schema\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_structured_data_schema\"><\/span>Add structured data (schema)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marking up your pages with schema, FAQ, Product, LocalBusiness, Review, helps both Google and AI systems understand and trust your content. For local SMEs, LocalBusiness and Review schema are especially valuable for appearing in map and answer results.<\/p>\n\n\n\n<h3 id=\"h-build-brand-and-entity-authority\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_brand_and_entity_authority\"><\/span>Build brand and entity authority<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI answers favor sources they recognize as credible. Consistent business information (name, address, phone) across your website, Google Business Profile, and directories, plus mentions on reputable Vietnamese sites, strengthen your \u201centity\u201d signals, making you more likely to be the source an AI cites.<\/p>\n\n\n\n<h3 id=\"h-don-t-depend-on-google-alone\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_depend_on_Google_alone\"><\/span>Don\u2019t depend on Google alone<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With clicks harder to win from search, diversify. A strong Google Business Profile, an active Facebook and Zalo presence, an email list, and short-form video (TikTok, Reels) reduce your reliance on a single channel and create multiple paths for customers to find you.<\/p>\n\n\n\n<h3 id=\"h-measure-ai-and-referral-traffic\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Measure_AI_and_referral_traffic\"><\/span>Measure AI and referral traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Start tracking where visits come from, including referrals from ChatGPT and other AI tools, which are rising. Watch impressions vs. clicks in Google Search Console: if impressions hold but clicks fall, that\u2019s the AI Overview effect, and a signal to double down on the moves above. Reviewing this monthly turns a vague worry into a clear, data-backed plan you can act on.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/08\/pexels-yankrukov-7693201-1-1-1024x683.jpg\" alt=\"\" class=\"wp-image-13086\" srcset=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/08\/pexels-yankrukov-7693201-1-1-1024x683.jpg 1024w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/08\/pexels-yankrukov-7693201-1-1-300x200.jpg 300w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/08\/pexels-yankrukov-7693201-1-1-scaled-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 id=\"h-faq\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1785757940903\"><strong class=\"schema-faq-question\"><strong>Will AI Overviews kill my website traffic?<\/strong><\/strong> <p class=\"schema-faq-answer\">Not necessarily. Some informational clicks will drop, but transactional and local searches still send visitors, and being cited in AI answers is a growing new channel. The key is adapting your content, not abandoning SEO.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1785757959462\"><strong class=\"schema-faq-question\"><strong>Is SEO still worth it in 2026?<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes. AI systems build their answers from web content that ranks well and is trustworthy. Good SEO is now the foundation for both traditional rankings and AI visibility (often called AEO\/GEO).<\/p> <\/div> <\/div>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Want to future-proof your website\u2019s visibility as search shifts to AI? Webie Vietnam helps Vietnamese SMEs with SEO, content, and digital marketing built for the AI era. Explore our <a href=\"https:\/\/webie.com.vn\/de\/services\/\" target=\"_self\"><u>digital marketing and SEO services<\/u><\/a>. Call +84 969 838 467 or email huyen.dang@webie.com.vn for a free consultation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Source: <\/strong><a href=\"https:\/\/theaiinsider.tech\/2026\/07\/28\/googles-ai-overviews-nearly-triple-in-search-coverage-reshaping-web-search-behavior\/\"><u>The AI Insider, \u201cGoogle\u2019s AI Overviews Nearly Triple in Search Coverage\u201d (July 28, 2026)<\/u><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Google\u2019s AI Overviews now appear on roughly 43% of searches, up from just 15% a year ago. For small and medium businesses that depend on organic traffic, this means Google increasingly answers questions on its own results page, so fewer people click through to your website, even when you rank well. The good news: with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[252,302,303],"class_list":["post-13082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digitalmarketing","tag-google-ai","tag-ai-overview"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI Overviews &amp; SEO: How SMEs Keep Traffic in 2026<\/title>\n<meta name=\"description\" content=\"Google AI Overviews now show on 43% of searches, cutting clicks to sites. 5 practical moves SMEs can use to protect organic traffic in 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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