{"id":12428,"date":"2026-05-13T13:41:54","date_gmt":"2026-05-13T06:41:54","guid":{"rendered":"https:\/\/webie.com.vn\/?p=12428"},"modified":"2026-07-17T11:53:30","modified_gmt":"2026-07-17T04:53:30","slug":"comment-ils-influencent-oriente-il-vos-decisions","status":"publish","type":"post","link":"https:\/\/webie.com.vn\/fr\/influencer-how-they-shape-your-decisions\/","title":{"rendered":"Comment l'Influenceur oriente-t-il vos d\u00e9cisions ?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Au cours des derni\u00e8res ann\u00e9es, l'Influenceur a \u00e9volu\u00e9 d'une tendance \u00e9mergente \u00e0 un v\u00e9ritable rival redoutable au sein de l'industrie du marketing. Le march\u00e9 est estim\u00e9 \u00e0 environ 24 milliards de dollars en 2024 et devrait atteindre 32,5 milliards de dollars d'ici la fin de 2025 (selon l <a href=\"https:\/\/adindex.ru\/publication\/analitics\/search\/335866\/img\/influencer-marketing-benchmark-report-2025-hq_compressed.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">'Influencer Marketing Benchmark Report 2025).<\/a>)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Anh-meta-135-1-1024x576.png\" alt=\"\" class=\"wp-image-12429\" srcset=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Anh-meta-135-1-1024x576.png 1024w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Anh-meta-135-1-300x169.png 300w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Anh-meta-135-1-18x10.png 18w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Anh-meta-135-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webie.com.vn\/fr\/influencer-how-they-shape-your-decisions\/#When_Neuroscience_Decodes_the_True_Power_of_Influencers\" >Quand la Neuroscience d\u00e9crypte le v\u00e9ritable pouvoir de l'Influenceur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webie.com.vn\/fr\/influencer-how-they-shape-your-decisions\/#Why_Do_Influencers_Exert_Such_Power_Over_Shoppers\" >Pourquoi l'Influenceur exerce-t-il une telle influence sur le consommateur ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webie.com.vn\/fr\/influencer-how-they-shape-your-decisions\/#Micro-influencer\" >Micro-influenceur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webie.com.vn\/fr\/influencer-how-they-shape-your-decisions\/#Macro-influencer\" >Macro-influenceur<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webie.com.vn\/fr\/influencer-how-they-shape-your-decisions\/#The_%E2%80%9CPriming%E2%80%9D_Effect_How_Influencers_Steer_Buying_Decisions\" >L'effet d'amor\u00e7age : Comment l'influenceur pilote les d\u00e9cisions d'achat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webie.com.vn\/fr\/influencer-how-they-shape-your-decisions\/#Frequently_Asked_Questions\" >Questions fr\u00e9quemment pos\u00e9es<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-when-neuroscience-decodes-the-true-power-of-influencers\"><span class=\"ez-toc-section\" id=\"When_Neuroscience_Decodes_the_True_Power_of_Influencers\"><\/span><strong>Quand la Neuroscience d\u00e9crypte le v\u00e9ritable pouvoir de l'Influenceur<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De nombreux sp\u00e9cialistes du marketing se concentrent encore exclusivement sur les chiffres : les j'aime, les partages ou les commentaires. Pourtant, la Neuroscience d\u00e9montre que ces indicateurs ne sont que la partie \u00e9merg\u00e9e de l'iceberg. Par exemple, un \"j'aime\" peut indiquer qu'un spectateur a r\u00e9agi positivement \u00e0 un contenu le trouvant beau, int\u00e9ressant ou amusant, mais cela ne permet pas d'identifier le type pr\u00e9cis d'\u00e9motion (humour, tendresse, empathie) ni l'intensit\u00e9 de ce sentiment. Or, les \u00e9motions positives fortes sont \u00e9troitement li\u00e9es \u00e0 l'efficacit\u00e9 publicitaire. En effet, les \u00e9motions aident \u00e0 former des souvenirs, et ce sont ces souvenirs qui influencent les d\u00e9cisions d'achat futures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque nous consommons du contenu provenant d'un Influenceur, notre cerveau traverse un processus fascinant. Il ne s'agit pas simplement de voir, mais de ressentir. Les \u00e9motions positives, le frisson ou le sentiment d'empathie sont les cl\u00e9s de la formation de la m\u00e9moire \u00e0 long terme. Lorsque vous ressentez de la joie ou de la confiance envers un influenceur, ce sentiment est ancr\u00e9 dans votre cerveau. Ainsi, lorsque vous vous retrouvez devant un rayon en magasin, vous aurez tendance \u00e0 privil\u00e9gier la marque que cet influenceur a mentionn\u00e9e, m\u00eame si vous ne vous souvenez plus pr\u00e9cis\u00e9ment du contenu de la publicit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-influencers-exert-such-power-over-shoppers\"><span class=\"ez-toc-section\" id=\"Why_Do_Influencers_Exert_Such_Power_Over_Shoppers\"><\/span><strong>Pourquoi l'Influenceur exerce-t-il une telle influence sur le consommateur ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e ressemble \u00e0 une voix venant d'un \u00e9tranger, le contenu d'un influenceur ressemble aux conseils d'un ami.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Empathie : Lorsque nous suivons un Micro-influenceur ou un Macro-influenceur, nous trouvons souvent chez eux des similitudes en termes de style de vie ou de valeurs personnelles. Ce m\u00e9canisme cr\u00e9e une connexion implicite dans le cerveau du consommateur.<\/li>\n\n\n\n<li>Avantages de l'influence marketing : Plus qu'une simple publicit\u00e9, l'influenceur donne une \u00e2me \u00e0 la marque. Les \u00e9tudes montrent que les publicit\u00e9s port\u00e9es par des influenceurs g\u00e9n\u00e8rent des \u00e9motions bien plus fortes que les canaux de communication traditionnels. Cela permet au public de m\u00e9moriser la marque plus longtemps et de prendre des d\u00e9cisions d'achat avec plus de fluidit\u00e9.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-micro-influencer\"><span class=\"ez-toc-section\" id=\"Micro-influencer\"><\/span><strong>Micro-influenceur<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le Micro-influenceur poss\u00e8de g\u00e9n\u00e9ralement entre 10 000 et 100 000 abonn\u00e9s, agissant comme le confident de sa communaut\u00e9. Comme son audience n'est pas d\u00e9mesur\u00e9e, il a le temps d'interagir, de r\u00e9pondre \u00e0 chaque commentaire ou message. C'est pourquoi la confiance entre eux et leur public est extr\u00eamement solide. La force du Micro-influenceur r\u00e9side dans cette interaction bidirectionnelle. Lorsqu'il pr\u00e9sente un produit, le cerveau du consommateur, \u00e9tant atteint par quelqu'un en qui il a confiance et auquel il s'identifie, abaisse ses barri\u00e8res psychologiques de d\u00e9fense. Cette sinc\u00e9rit\u00e9 devient un moteur essentiel, poussant le client \u00e0 prendre sa d\u00e9cision d'achat de mani\u00e8re active et volontaire, plut\u00f4t que d'\u00eatre dirig\u00e9 par un message marketing impos\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-macro-influencer\"><span class=\"ez-toc-section\" id=\"Macro-influencer\"><\/span><strong>Macro-influenceur<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le Macro-influenceur, avec une audience allant de 100 000 \u00e0 plus de 500 000 abonn\u00e9s, joue un r\u00f4le de leader de tendance. Ils poss\u00e8dent non seulement un attrait personnel majeur, mais aussi la capacit\u00e9 de diffuser un message avec une rapidit\u00e9 fulgurante. Il est remarquable de noter leur professionnalisme dans l'int\u00e9gration du message de la marque. Malgr\u00e9 une port\u00e9e massive, ces Macro-influenceur savent maintenir leur singularit\u00e9 pour que le message reste proche du spectateur. Lorsqu'il est utilis\u00e9 correctement, l'impact du macro-influenceur ne s'arr\u00eate pas \u00e0 attirer l'attention: il forge une cr\u00e9dibilit\u00e9 sur le march\u00e9, faisant du produit un choix prioritaire dans l'esprit du consommateur au moment de l'achat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-priming-effect-how-influencers-steer-buying-decisions\"><span class=\"ez-toc-section\" id=\"The_%E2%80%9CPriming%E2%80%9D_Effect_How_Influencers_Steer_Buying_Decisions\"><\/span><strong>L'effet d'amor\u00e7age : Comment l'influenceur pilote les d\u00e9cisions d'achat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'effet d'amor\u00e7age est un ph\u00e9nom\u00e8ne psychologique selon lequel une exposition pr\u00e9alable \u00e0 une information influence la fa\u00e7on dont les individus per\u00e7oivent ou r\u00e9agissent \u00e0 une information ult\u00e9rieure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certaines \u00e9tudes montrent qu'avant l'effet d'app\u00e2t, les t\u00e9l\u00e9spectateurs r\u00e9agissent souvent assez n\u00e9gativement aux publicit\u00e9s t\u00e9l\u00e9vis\u00e9es, YouTube et Facebook. Cependant, apr\u00e8s avoir visionn\u00e9 du contenu d'influenceurs, leurs r\u00e9actions deviennent plus positives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela signifie que les influenceurs peuvent transformer l'exp\u00e9rience de marque, la faisant passer de n\u00e9gative \u00e0 positive. Avant l'av\u00e8nement des influenceurs, les spectateurs \u00e9taient souvent agac\u00e9s par les publicit\u00e9s qui interrompaient leur visionnage. Mais s'ils avaient d\u00e9j\u00e0 vu la publication de l'influenceur dans le cadre de la m\u00eame campagne, ils \u00e9taient plus enclins \u00e0 accepter la publicit\u00e9 et \u00e0 y pr\u00eater attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il s'agit d'un changement majeur dans la fa\u00e7on dont les spectateurs r\u00e9agissent \u00e0 la publicit\u00e9, et d'un r\u00e9sultat remarquable pour le marketing d'influence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong>Questions fr\u00e9quemment pos\u00e9es<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>L'influence marketing est-elle vraiment plus efficace que la publicit\u00e9 traditionnelle?<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Oui, dans de nombreux cas. Gr\u00e2ce \u00e0 sa capacit\u00e9 \u00e0 susciter des \u00e9motions et \u00e0 b\u00e2tir une confiance personnelle, l'influence marketing aide souvent le consommateur \u00e0 mieux m\u00e9moriser la marque et \u00e0 prendre des d\u00e9cisions d'achat plus facilement.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Comment savoir si je suis influenc\u00e9 dans ma d\u00e9cision d'achat?\u00a0<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Posez-vous la question : \"Ai-je vraiment besoin de ce produit, ou est-ce seulement parce que la marque m'est famili\u00e8re et que j'appr\u00e9cie la personne qui la recommande ?\" Si la motivation est davantage \u00e9motionnelle que fond\u00e9e sur un besoin r\u00e9el, il est fort probable que vous soyez sous influence.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Faut-il privil\u00e9gier le Micro-influenceur ou le Macro-influenceur?\u00a0<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Cela d\u00e9pend de vos objectifs. Le Micro-influenceur est g\u00e9n\u00e9ralement plus fiable et proche de son audience, tandis que le Macro-influenceur poss\u00e8de une capacit\u00e9 de diffusion massive. L'\u00e9l\u00e9ment le plus important reste la pertinence et l'authenticit\u00e9 du contenu partag\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ligne directe : 0969 838 467 \u2013 <a href=\"https:\/\/vcard.webie.com.vn\/huyen.dang\">Huyen DANG<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email: <a href=\"mailto:huyen.dang@webie.com.vn\">huyen.dang@webie.com.vn<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Website: <a href=\"https:\/\/webie.com.vn\/fr\/\">webie.com.vn<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Over the past few years, the Influencer landscape has evolved from a nascent trend into a formidable force within the marketing industry. As of 2024, the sector is estimated to be worth approximately $24 billion, with projections indicating it will reach $32.5 billion by the end of 2025 (according to the Influencer Marketing Benchmark Report [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12430,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[47,252,259],"class_list":["post-12428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-webievietnam","tag-digitalmarketing","tag-webieforbusiness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Are Influencers Steering Your Decisions?<\/title>\n<meta name=\"description\" content=\"Explore how influencers influence consumer decision-making through the lens of neuroscience. Uncover the psychological drivers behind the trend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webie.com.vn\/fr\/comment-ils-influencent-oriente-il-vos-decisions\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Are Influencers Steering Your Decisions?\" \/>\n<meta property=\"og:description\" content=\"Explore how influencers influence consumer decision-making through the lens of neuroscience. Uncover the psychological drivers behind the trend.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webie.com.vn\/fr\/comment-ils-influencent-oriente-il-vos-decisions\/\" \/>\n<meta property=\"og:site_name\" content=\"Webie Vietnam\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Webie.Vietnam\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-13T06:41:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-17T04:53:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Bia-web-135.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Webie Vietnam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Webie Vietnam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/webie.com.vn\\\/influencer-how-they-shape-your-decisions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webie.com.vn\\\/influencer-how-they-shape-your-decisions\\\/\"},\"author\":{\"name\":\"Webie Vietnam\",\"@id\":\"https:\\\/\\\/webie.com.vn\\\/#\\\/schema\\\/person\\\/bcad9a05bee5fea6460f7af778f8ea07\"},\"headline\":\"How Are Influencers Steering Your Decisions?\",\"datePublished\":\"2026-05-13T06:41:54+00:00\",\"dateModified\":\"2026-07-17T04:53:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/webie.com.vn\\\/influencer-how-they-shape-your-decisions\\\/\"},\"wordCount\":825,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/webie.com.vn\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/webie.com.vn\\\/influencer-how-they-shape-your-decisions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/webie.com.vn\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Bia-web-135.png\",\"keywords\":[\"WebieVietnam\",\"digitalmarketing\",\"WebieForBusiness\"],\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/webie.com.vn\\\/influencer-how-they-shape-your-decisions\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/webie.com.vn\\\/influencer-how-they-shape-your-decisions\\\/\",\"url\":\"https:\\\/\\\/webie.com.vn\\\/influencer-how-they-shape-your-decisions\\\/\",\"name\":\"How Are Influencers Steering Your Decisions?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webie.com.vn\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/webie.com.vn\\\/influencer-how-they-shape-your-decisions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/webie.com.vn\\\/influencer-how-they-shape-your-decisions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/webie.com.vn\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Bia-web-135.png\",\"datePublished\":\"2026-05-13T06:41:54+00:00\",\"dateModified\":\"2026-07-17T04:53:30+00:00\",\"description\":\"Explore how influencers influence consumer decision-making through the lens of neuroscience. Uncover the psychological drivers behind the trend.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/webie.com.vn\\\/influencer-how-they-shape-your-decisions\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/webie.com.vn\\\/influencer-how-they-shape-your-decisions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/webie.com.vn\\\/influencer-how-they-shape-your-decisions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/webie.com.vn\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Bia-web-135.png\",\"contentUrl\":\"https:\\\/\\\/webie.com.vn\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Bia-web-135.png\",\"width\":1280,\"height\":720,\"caption\":\"influencer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/webie.com.vn\\\/influencer-how-they-shape-your-decisions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/webie.com.vn\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Are Influencers Steering Your Decisions?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/webie.com.vn\\\/#website\",\"url\":\"https:\\\/\\\/webie.com.vn\\\/\",\"name\":\"Webie Vietnam\",\"description\":\"Website, Digital Marketing &amp; IT Solution Agency in Vietnam\",\"publisher\":{\"@id\":\"https:\\\/\\\/webie.com.vn\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/webie.com.vn\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/webie.com.vn\\\/#organization\",\"name\":\"Webie Vietnam\",\"url\":\"https:\\\/\\\/webie.com.vn\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/webie.com.vn\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/webie.com.vn\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/webie-logo.webp\",\"contentUrl\":\"https:\\\/\\\/webie.com.vn\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/webie-logo.webp\",\"width\":320,\"height\":243,\"caption\":\"Webie Vietnam\"},\"image\":{\"@id\":\"https:\\\/\\\/webie.com.vn\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Webie.Vietnam\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/webie-vietnam-co-ltd\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/webie.com.vn\\\/#\\\/schema\\\/person\\\/bcad9a05bee5fea6460f7af778f8ea07\",\"name\":\"Webie Vietnam\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8708298db00eb3030ec6300b4000ab505c9adccfa0d3a095613bf2791066057e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8708298db00eb3030ec6300b4000ab505c9adccfa0d3a095613bf2791066057e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8708298db00eb3030ec6300b4000ab505c9adccfa0d3a095613bf2791066057e?s=96&d=mm&r=g\",\"caption\":\"Webie Vietnam\"},\"url\":\"https:\\\/\\\/webie.com.vn\\\/fr\\\/author\\\/webie-team\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Comment l'Influenceur oriente-t-il vos d\u00e9cisions ?","description":"D\u00e9couvrez comment les influenceurs impactent le processus de d\u00e9cision des consommateurs \u00e0 travers le prisme des neurosciences. Comprenez les leviers psychologiques.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webie.com.vn\/fr\/comment-ils-influencent-oriente-il-vos-decisions\/","og_locale":"fr_FR","og_type":"article","og_title":"How Are Influencers Steering Your Decisions?","og_description":"Explore how influencers influence consumer decision-making through the lens of neuroscience. Uncover the psychological drivers behind the trend.","og_url":"https:\/\/webie.com.vn\/fr\/comment-ils-influencent-oriente-il-vos-decisions\/","og_site_name":"Webie Vietnam","article_publisher":"https:\/\/www.facebook.com\/Webie.Vietnam","article_published_time":"2026-05-13T06:41:54+00:00","article_modified_time":"2026-07-17T04:53:30+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Bia-web-135.png","type":"image\/png"}],"author":"Webie Vietnam","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Webie Vietnam","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/webie.com.vn\/influencer-how-they-shape-your-decisions\/#article","isPartOf":{"@id":"https:\/\/webie.com.vn\/influencer-how-they-shape-your-decisions\/"},"author":{"name":"Webie Vietnam","@id":"https:\/\/webie.com.vn\/#\/schema\/person\/bcad9a05bee5fea6460f7af778f8ea07"},"headline":"How Are Influencers Steering Your Decisions?","datePublished":"2026-05-13T06:41:54+00:00","dateModified":"2026-07-17T04:53:30+00:00","mainEntityOfPage":{"@id":"https:\/\/webie.com.vn\/influencer-how-they-shape-your-decisions\/"},"wordCount":825,"commentCount":0,"publisher":{"@id":"https:\/\/webie.com.vn\/#organization"},"image":{"@id":"https:\/\/webie.com.vn\/influencer-how-they-shape-your-decisions\/#primaryimage"},"thumbnailUrl":"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Bia-web-135.png","keywords":["WebieVietnam","digitalmarketing","WebieForBusiness"],"articleSection":["Digital Marketing"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/webie.com.vn\/influencer-how-they-shape-your-decisions\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/webie.com.vn\/influencer-how-they-shape-your-decisions\/","url":"https:\/\/webie.com.vn\/influencer-how-they-shape-your-decisions\/","name":"Comment l'Influenceur oriente-t-il vos d\u00e9cisions ?","isPartOf":{"@id":"https:\/\/webie.com.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webie.com.vn\/influencer-how-they-shape-your-decisions\/#primaryimage"},"image":{"@id":"https:\/\/webie.com.vn\/influencer-how-they-shape-your-decisions\/#primaryimage"},"thumbnailUrl":"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Bia-web-135.png","datePublished":"2026-05-13T06:41:54+00:00","dateModified":"2026-07-17T04:53:30+00:00","description":"D\u00e9couvrez comment les influenceurs impactent le processus de d\u00e9cision des consommateurs \u00e0 travers le prisme des neurosciences. Comprenez les leviers psychologiques.","breadcrumb":{"@id":"https:\/\/webie.com.vn\/influencer-how-they-shape-your-decisions\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webie.com.vn\/influencer-how-they-shape-your-decisions\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/webie.com.vn\/influencer-how-they-shape-your-decisions\/#primaryimage","url":"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Bia-web-135.png","contentUrl":"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Bia-web-135.png","width":1280,"height":720,"caption":"influencer"},{"@type":"BreadcrumbList","@id":"https:\/\/webie.com.vn\/influencer-how-they-shape-your-decisions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/webie.com.vn\/"},{"@type":"ListItem","position":2,"name":"How Are Influencers Steering Your Decisions?"}]},{"@type":"WebSite","@id":"https:\/\/webie.com.vn\/#website","url":"https:\/\/webie.com.vn\/","name":"Webie Vietnam","description":"Website, Digital Marketing &amp; IT Solution Agency in Vietnam","publisher":{"@id":"https:\/\/webie.com.vn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webie.com.vn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/webie.com.vn\/#organization","name":"Webie Vietnam","url":"https:\/\/webie.com.vn\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/webie.com.vn\/#\/schema\/logo\/image\/","url":"https:\/\/webie.com.vn\/wp-content\/uploads\/2025\/04\/webie-logo.webp","contentUrl":"https:\/\/webie.com.vn\/wp-content\/uploads\/2025\/04\/webie-logo.webp","width":320,"height":243,"caption":"Webie Vietnam"},"image":{"@id":"https:\/\/webie.com.vn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Webie.Vietnam","https:\/\/www.linkedin.com\/company\/webie-vietnam-co-ltd"]},{"@type":"Person","@id":"https:\/\/webie.com.vn\/#\/schema\/person\/bcad9a05bee5fea6460f7af778f8ea07","name":"Webie Vietnam","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/8708298db00eb3030ec6300b4000ab505c9adccfa0d3a095613bf2791066057e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8708298db00eb3030ec6300b4000ab505c9adccfa0d3a095613bf2791066057e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8708298db00eb3030ec6300b4000ab505c9adccfa0d3a095613bf2791066057e?s=96&d=mm&r=g","caption":"Webie Vietnam"},"url":"https:\/\/webie.com.vn\/fr\/author\/webie-team\/"}]}},"_links":{"self":[{"href":"https:\/\/webie.com.vn\/fr\/wp-json\/wp\/v2\/posts\/12428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webie.com.vn\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webie.com.vn\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webie.com.vn\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webie.com.vn\/fr\/wp-json\/wp\/v2\/comments?post=12428"}],"version-history":[{"count":1,"href":"https:\/\/webie.com.vn\/fr\/wp-json\/wp\/v2\/posts\/12428\/revisions"}],"predecessor-version":[{"id":12431,"href":"https:\/\/webie.com.vn\/fr\/wp-json\/wp\/v2\/posts\/12428\/revisions\/12431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webie.com.vn\/fr\/wp-json\/wp\/v2\/media\/12430"}],"wp:attachment":[{"href":"https:\/\/webie.com.vn\/fr\/wp-json\/wp\/v2\/media?parent=12428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webie.com.vn\/fr\/wp-json\/wp\/v2\/categories?post=12428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webie.com.vn\/fr\/wp-json\/wp\/v2\/tags?post=12428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}