{"id":12854,"date":"2026-07-10T10:15:52","date_gmt":"2026-07-10T03:15:52","guid":{"rendered":"https:\/\/webie.com.vn\/?p=12854"},"modified":"2026-07-17T11:53:23","modified_gmt":"2026-07-17T04:53:23","slug":"google-ads-july-2026-terms-of-service-what-every-sme-advertiser-must-know","status":"publish","type":"post","link":"https:\/\/webie.com.vn\/fr\/google-ads-july-2026-terms-of-service-what-every-sme-advertiser-must-know\/","title":{"rendered":"Google Ads&#8217; July 2026 Terms of Service: What Every SME Advertiser Must Know"},"content":{"rendered":"<p class=\"wp-block-paragraph\">On 1 July 2026, Google&#8217;s updated Advertising Program Terms took effect, and the change matters to anyone running paid campaigns. In plain English: Google now has clearer permission to use your inputs, the URLs, website content and prompts you give its tools, to automatically build, format and target your ads, while you remain fully responsible for whatever that automation produces. If you run Google Ads for a small or mid-sized business, here&#8217;s exactly what changed and a checklist to keep control of your budget and your brand.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webie.com.vn\/fr\/google-ads-july-2026-terms-of-service-what-every-sme-advertiser-must-know\/#What_actually_changed_in_the_July_2026_terms\" >What actually changed in the July 2026 terms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webie.com.vn\/fr\/google-ads-july-2026-terms-of-service-what-every-sme-advertiser-must-know\/#%E2%80%9CYour_ads_your_responsibility%E2%80%9D_the_line_SMEs_keep_missing\" >\u201cYour ads, your responsibility\u201d, the line SMEs keep missing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webie.com.vn\/fr\/google-ads-july-2026-terms-of-service-what-every-sme-advertiser-must-know\/#Why_this_matters_more_for_SMEs\" >Why this matters more for SMEs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webie.com.vn\/fr\/google-ads-july-2026-terms-of-service-what-every-sme-advertiser-must-know\/#A_6-point_checklist_to_stay_in_control\" >A 6-point checklist to stay in control<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webie.com.vn\/fr\/google-ads-july-2026-terms-of-service-what-every-sme-advertiser-must-know\/#FAQ\" >FAQ<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-what-actually-changed-in-the-july-2026-terms\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_actually_changed_in_the_July_2026_terms\"><\/span>What actually changed in the July 2026 terms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to Search Engine Land&#8217;s reporting (Anu Adegbola, June 2026), Google didn&#8217;t rewrite the whole rulebook, it tightened three areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Expanded automation language: the terms now clarify that information you enter into conversational experiences and other Google Ads tools can be used by Google&#8217;s systems.<\/li>\n\n\n\n<li>Data usage provisions: an updated explanation of how your inputs may be used across Google Ads features to &#8216;improve campaign performance&#8217;.<\/li>\n\n\n\n<li>Access authorization: new provisions cover the URLs and accounts you authorize Google to access and crawl for automated campaign setup.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The clause getting the most attention reads: \u201cCustomer authorizes Google and its affiliates to serve ads, including through the use of automated program features to format, select, or generate targets, ads, or destinations on Customer&#8217;s behalf.\u201d In other words, once you opt into automated formats like Performance Max, you&#8217;re authorizing Google to generate targets, ad assets and even landing destinations on your behalf. The safe assumption going forward is that anything you connect, your website, your product feeds, your prompts, can become raw material for automated ads unless you explicitly fence it off.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/07\/pexels-pixabay-267401-1024x680.jpg\" alt=\"\" class=\"wp-image-12855\" srcset=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/07\/pexels-pixabay-267401-1024x680.jpg 1024w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/07\/pexels-pixabay-267401-300x199.jpg 300w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/07\/pexels-pixabay-267401-scaled-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 id=\"h-your-ads-your-responsibility-the-line-smes-keep-missing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CYour_ads_your_responsibility%E2%80%9D_the_line_SMEs_keep_missing\"><\/span>\u201cYour ads, your responsibility\u201d, the line SMEs keep missing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s the part that&#8217;s easy to overlook: automation expanded, but responsibility did not transfer. Under the new terms you must still ensure you hold the rights to every input you provide, and you retain a continued obligation to review, approve, edit or remove any campaign or asset that automation generates. If an auto-generated headline makes a claim you can&#8217;t back up, or pulls copy from a page you never meant to advertise, that&#8217;s on the advertiser, not on Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not everyone is thrilled. Anthony Higman, founder of AdSQUIRE, argued the revisions \u201cfurther erode two core pillars of Google Ads: relevance and control,\u201d pointing to fewer opt-in and opt-out choices than before. Whether you agree or not, the practical takeaway is the same: assume more of your account will run on automation by default, and build your own guardrails.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/07\/pexels-thisisengineering-3861957-1024x683.jpg\" alt=\"\" class=\"wp-image-12856\" srcset=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/07\/pexels-thisisengineering-3861957-1024x683.jpg 1024w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/07\/pexels-thisisengineering-3861957-300x200.jpg 300w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/07\/pexels-thisisengineering-3861957-scaled-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 id=\"h-why-this-matters-more-for-smes\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_this_matters_more_for_SMEs\"><\/span>Why this matters more for SMEs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Small and mid-sized businesses, real estate, retail, F&amp;B, wellness, education, are exactly the advertisers who lean hardest on automation, because they rarely have a full-time PPC specialist in-house. Performance Max and automated asset generation are attractive precisely because they promise &#8216;set it and let Google optimise.&#8217; The risk is that the same convenience can pull website content you never intended for ads, generate off-brand headlines, or spend budget on targets you&#8217;d never have chosen manually. For a lean team, one unreviewed auto-generated campaign can quietly burn a week&#8217;s ad spend before anyone notices. And in Vietnam, where Google Ads usually runs alongside Facebook and Zalo campaigns on one shared monthly budget, a single overspending campaign eats into the whole marketing plan, not just one channel.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/07\/pexels-tima-miroshnichenko-7567236-1024x683.jpg\" alt=\"\" class=\"wp-image-12857\" srcset=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/07\/pexels-tima-miroshnichenko-7567236-1024x683.jpg 1024w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/07\/pexels-tima-miroshnichenko-7567236-300x200.jpg 300w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/07\/pexels-tima-miroshnichenko-7567236-scaled-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 id=\"h-a-6-point-checklist-to-stay-in-control\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_6-point_checklist_to_stay_in_control\"><\/span>A 6-point checklist to stay in control<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Schedule asset reviews: check auto-generated headlines, descriptions and images weekly for new campaigns and at least monthly for stable ones.<\/li>\n\n\n\n<li>Control what Google can crawl: use page feeds and URL exclusions so automation only draws from pages you actually want in ads.<\/li>\n\n\n\n<li>Feed better context: give campaigns clear brand and product context (for example via the AI Brief) so generated assets stay on-message.<\/li>\n\n\n\n<li>Audit your input rights: make sure you own or are licensed to use every image, logo and line of copy you upload.<\/li>\n\n\n\n<li>Set brand and negative guardrails: add negative keywords, brand exclusions and asset-level controls to fence in what automation can do.<\/li>\n\n\n\n<li>Keep a human in the loop: never let auto-generated assets go live without a person approving them first.<\/li>\n<\/ol>\n\n\n\n<h2 id=\"h-faq\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1784178296236\"><strong class=\"schema-faq-question\">Do I need to do anything before the terms take effect?<\/strong> <p class=\"schema-faq-answer\">No pre-launch action is required, but this is the right moment to audit your automated campaigns and your review cadence.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1784178307591\"><strong class=\"schema-faq-question\">Does automation mean Google is responsible for mistakes?<\/strong> <p class=\"schema-faq-answer\">No. The updated terms make clear the legal and operational responsibility for what runs still belongs to the advertiser.<\/p> <\/div> <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Running Performance Max or automated Google Ads and not sure whether your account is set up to protect your budget and brand? Our team can audit your campaigns and put the right guardrails in place, see our digital marketing services (https:\/\/webie.com.vn\/services\/), or talk to us directly at +84 969 838 467 \/ huyen.dang@webie.com.vn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source: Search Engine Land, \u201cGoogle Ads updates terms of service ahead of July 2026 rollout\u201d (Anu Adegbola).<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>On 1 July 2026, Google&#8217;s updated Advertising Program Terms took effect, and the change matters to anyone running paid campaigns. In plain English: Google now has clearer permission to use your inputs, the URLs, website content and prompts you give its tools, to automatically build, format and target your ads, while you remain fully responsible [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12858,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[47,252,294],"class_list":["post-12854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-webievietnam","tag-digitalmarketing","tag-googleads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Ads July 2026 Terms: What SMEs Must Know<\/title>\n<meta name=\"description\" content=\"Google Ads&#039; new July 2026 terms expand AI automation\u2014but you stay responsible. What SMEs must check to protect ad budget and brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webie.com.vn\/fr\/google-ads-july-2026-terms-of-service-what-every-sme-advertiser-must-know\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads&#039; July 2026 Terms of Service: What Every SME Advertiser Must Know\" \/>\n<meta property=\"og:description\" content=\"Google Ads&#039; new July 2026 terms expand AI automation\u2014but you stay responsible. 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