{"id":11766,"date":"2026-01-16T02:34:21","date_gmt":"2026-01-15T19:34:21","guid":{"rendered":"https:\/\/webie.com.vn\/?p=11766"},"modified":"2026-01-16T02:34:25","modified_gmt":"2026-01-15T19:34:25","slug":"geo-understanding-generative-engine-optimization-and-its-importance-in-the-ai-era","status":"publish","type":"post","link":"https:\/\/webie.com.vn\/vi\/geo-understanding-generative-engine-optimization-and-its-importance-in-the-ai-era\/","title":{"rendered":"GEO: Understanding Generative Engine Optimization and Its Importance in the AI Era"},"content":{"rendered":"

The way people search for information online is changing faster than ever. Traditional search engines like Google are no longer the only gateways to information. Today, users increasingly rely on AI-powered generative engines<\/strong> such as ChatGPT, Google\u2019s AI Overviews, Bing Copilot, Grok, and other large language models (LLMs) to get instant, summarized, and conversational answers.<\/p>\n\n\n\n

<\/path><\/svg><\/span><\/span>Estimated reading time: <\/span>8<\/span> ph\u00fat<\/span><\/p>\n\n\n\n

This shift has given rise to a new optimization concept known as GEO (Generative Engine Optimization<\/strong>). While SEO (Search Engine Optimization) focuses on ranking websites in traditional search results, GEO focuses on ensuring that your content is understood, trusted, and cited by AI-driven generative engines<\/strong>.<\/p>\n\n\n\n

In this article, we will explore what GEO is<\/strong>, why it exists<\/strong>, how it differs from SEO<\/a><\/strong>, v\u00e0 why GEO is becoming critically important for businesses, marketers, and content creators in the AI era<\/strong>.<\/p>\n\n\n\n

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