{"id":12428,"date":"2026-05-13T13:41:54","date_gmt":"2026-05-13T06:41:54","guid":{"rendered":"https:\/\/webie.com.vn\/?p=12428"},"modified":"2026-05-13T13:41:58","modified_gmt":"2026-05-13T06:41:58","slug":"influencer-dang-dieu-khien-quyet-dinh-cua-ban-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/webie.com.vn\/vi\/influencer-dang-dieu-khien-quyet-dinh-cua-ban-nhu-the-nao\/","title":{"rendered":"Influencer \u0111ang \u0111i\u1ec1u khi\u1ec3n quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Trong nh\u1eefng n\u0103m qua, Influencer \u0111\u00e3 ph\u00e1t tri\u1ec3n t\u1eeb m\u1ed9t xu h\u01b0\u1edbng m\u1edbi n\u1ed5i th\u00e0nh m\u1ed9t \u201c\u0111\u1ed1i th\u1ee7\u201d \u0111\u00e1ng g\u1eddm trong ng\u00e0nh marketing, \u01b0\u1edbc t\u00ednh c\u00f3 gi\u00e1 tr\u1ecb kho\u1ea3ng 24 t\u1ef7 USD v\u00e0o n\u0103m 2024 v\u00e0 d\u1ef1 ki\u1ebfn \u0111\u1ea1t 32,5 t\u1ef7 USD v\u00e0o cu\u1ed1i n\u0103m 2025 (theo <a href=\"https:\/\/adindex.ru\/publication\/analitics\/search\/335866\/img\/influencer-marketing-benchmark-report-2025-hq_compressed.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Influencer Marketing Benchmark Report 2025).<\/a>)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Anh-meta-135-1-1024x576.png\" alt=\"\" class=\"wp-image-12429\" srcset=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Anh-meta-135-1-1024x576.png 1024w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Anh-meta-135-1-300x169.png 300w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Anh-meta-135-1-18x10.png 18w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Anh-meta-135-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webie.com.vn\/vi\/influencer-dang-dieu-khien-quyet-dinh-cua-ban-nhu-the-nao\/#When_Neuroscience_Decodes_the_True_Power_of_Influencers\" >Khi khoa h\u1ecdc th\u1ea7n kinh gi\u1ea3i m\u00e3 s\u1ee9c m\u1ea1nh th\u1ef1c s\u1ef1 c\u1ee7a Influencer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webie.com.vn\/vi\/influencer-dang-dieu-khien-quyet-dinh-cua-ban-nhu-the-nao\/#Why_Do_Influencers_Exert_Such_Power_Over_Shoppers\" >T\u1ea1i sao Influencer l\u1ea1i c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn ng\u01b0\u1eddi mua h\u00e0ng?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webie.com.vn\/vi\/influencer-dang-dieu-khien-quyet-dinh-cua-ban-nhu-the-nao\/#Micro-influencer\" >Micro-influencer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webie.com.vn\/vi\/influencer-dang-dieu-khien-quyet-dinh-cua-ban-nhu-the-nao\/#Macro-influencer\" >Macro-influencer<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webie.com.vn\/vi\/influencer-dang-dieu-khien-quyet-dinh-cua-ban-nhu-the-nao\/#The_%E2%80%9CPriming%E2%80%9D_Effect_How_Influencers_Steer_Buying_Decisions\" >Hi\u1ec7u \u1ee9ng \u201cm\u1ed3i\u201d - C\u00e1ch Influencer \u0111i\u1ec1u khi\u1ec3n quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webie.com.vn\/vi\/influencer-dang-dieu-khien-quyet-dinh-cua-ban-nhu-the-nao\/#Frequently_Asked_Questions\" >Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-when-neuroscience-decodes-the-true-power-of-influencers\"><span class=\"ez-toc-section\" id=\"When_Neuroscience_Decodes_the_True_Power_of_Influencers\"><\/span><strong>Khi khoa h\u1ecdc th\u1ea7n kinh gi\u1ea3i m\u00e3 s\u1ee9c m\u1ea1nh th\u1ef1c s\u1ef1 c\u1ee7a Influencer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m marketing hi\u1ec7n nay v\u1eabn ch\u1ec9 ch\u0103m ch\u0103m nh\u00ecn v\u00e0o con s\u1ed1: l\u01b0\u1ee3t th\u00edch, chia s\u1ebb hay b\u00ecnh lu\u1eadn. Th\u1ebf nh\u01b0ng, khoa h\u1ecdc th\u1ea7n kinh cho th\u1ea5y nh\u1eefng ch\u1ec9 s\u1ed1 \u0111\u00f3 ch\u1ec9 l\u00e0 b\u1ec1 n\u1ed5i. V\u00ed d\u1ee5, l\u01b0\u1ee3t th\u00edch c\u00f3 th\u1ec3 cho th\u1ea5y ng\u01b0\u1eddi xem ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c v\u1edbi n\u1ed9i dung (nh\u01b0 hay, \u0111\u1eb9p, th\u00fa v\u1ecb\u2026) nh\u01b0ng kh\u00f4ng th\u1ec3 cho bi\u1ebft c\u1ee5 th\u1ec3 lo\u1ea1i c\u1ea3m x\u00fac (h\u00e0i h\u01b0\u1edbc, c\u1ea3m \u0111\u1ed9ng, d\u1ec5 th\u01b0\u01a1ng\u2026) ho\u1eb7c m\u1ee9c \u0111\u1ed9 m\u1ea1nh y\u1ebfu c\u1ee7a c\u1ea3m x\u00fac \u0111\u00f3. Trong khi \u0111\u00f3, nh\u1eefng c\u1ea3m x\u00fac t\u00edch c\u1ef1c m\u1ea1nh c\u00f3 li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o. B\u1edfi v\u00ec, c\u1ea3m x\u00fac gi\u00fap h\u00ecnh th\u00e0nh k\u00fd \u1ee9c v\u00e0 k\u00fd \u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua sau n\u00e0y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi xem n\u1ed9i dung t\u1eeb Influencer, n\u00e3o b\u1ed9 c\u1ee7a ch\u00fang ta tr\u1ea3i qua m\u1ed9t qu\u00e1 tr\u00ecnh th\u00fa v\u1ecb. N\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 nh\u00ecn th\u1ea5y m\u00e0 l\u00e0 c\u1ea3m nh\u1eadn. Nh\u1eefng c\u1ea3m x\u00fac t\u00edch c\u1ef1c, s\u1ef1 rung \u0111\u1ed9ng hay c\u1ea3m gi\u00e1c \u0111\u1ed3ng c\u1ea3m ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a h\u00ecnh th\u00e0nh k\u00fd \u1ee9c d\u00e0i h\u1ea1n. Khi b\u1ea1n c\u1ea3m th\u1ea5y vui v\u1ebb hay tin t\u01b0\u1edfng v\u00e0o m\u1ed9t Influencer, c\u1ea3m gi\u00e1c \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c l\u01b0u l\u1ea1i trong n\u00e3o b\u1ed9, v\u00e0 \u0111\u1ebfn khi \u0111\u1ee9ng tr\u01b0\u1edbc k\u1ec7 h\u00e0ng, b\u1ea1n s\u1ebd \u01b0u ti\u00ean ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u m\u00e0 Influencer \u0111\u00f3 \u0111\u00e3 t\u1eebng nh\u1eafc \u0111\u1ebfn, d\u00f9 c\u00f3 th\u1ec3 b\u1ea1n kh\u00f4ng c\u00f2n nh\u1edb ch\u00ednh x\u00e1c qu\u1ea3ng c\u00e1o \u0111\u00f3 n\u00f3i g\u00ec.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-influencers-exert-such-power-over-shoppers\"><span class=\"ez-toc-section\" id=\"Why_Do_Influencers_Exert_Such_Power_Over_Shoppers\"><\/span><strong>T\u1ea1i sao Influencer l\u1ea1i c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn ng\u01b0\u1eddi mua h\u00e0ng?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu qu\u1ea3ng c\u00e1o tr\u00ean TV gi\u1ed1ng nh\u01b0 m\u1ed9t ti\u1ebfng n\u00f3i t\u1eeb xa l\u1ea1, th\u00ec n\u1ed9i dung t\u1eeb Influencer l\u1ea1i gi\u1ed1ng nh\u01b0 l\u1eddi khuy\u00ean t\u1eeb m\u1ed9t ng\u01b0\u1eddi b\u1ea1n.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ef1 \u0111\u1ed3ng c\u1ea3m: Khi ch\u00fang ta theo d\u00f5i m\u1ed9t Micro-influencer hay Macro-influencer, ch\u00fang ta th\u01b0\u1eddng t\u00ecm th\u1ea5y \u1edf h\u1ecd nh\u1eefng n\u00e9t t\u01b0\u01a1ng \u0111\u1ed3ng v\u1ec1 phong c\u00e1ch s\u1ed1ng, gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n. C\u01a1 ch\u1ebf n\u00e0y t\u1ea1o ra m\u1ed9t s\u1ef1 k\u1ebft n\u1ed1i ng\u1ea7m trong n\u00e3o b\u1ed9.<\/li>\n\n\n\n<li>L\u1ee3i \u00edch c\u1ee7a Influencer Marketing: Kh\u00f4ng ch\u1ec9 l\u00e0 qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng, Influencer gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean c\u00f3 h\u1ed3n h\u01a1n. Nghi\u00ean c\u1ee9u cho th\u1ea5y, qu\u1ea3ng c\u00e1o t\u1eeb Influencer t\u1ea1o ra c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd h\u01a1n g\u1ea5p nhi\u1ec1u l\u1ea7n so v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng. \u0110i\u1ec1u n\u00e0y khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ghi nh\u1edb l\u00e2u h\u01a1n v\u00e0 d\u1ec5 d\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-micro-influencer\"><span class=\"ez-toc-section\" id=\"Micro-influencer\"><\/span><strong>Micro-influencer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Micro-influencer th\u01b0\u1eddng c\u00f3 t\u1eeb 10.000 \u0111\u1ebfn 100.000 ng\u01b0\u1eddi theo d\u00f5i, gi\u1ed1ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi b\u1ea1n t\u00e2m giao c\u1ee7a c\u1ed9ng \u0111\u1ed3ng v\u1eady. V\u00ec t\u1ec7p ng\u01b0\u1eddi theo d\u00f5i kh\u00f4ng qu\u00e1 l\u1edbn, h\u1ecd c\u00f3 \u0111\u1ee7 th\u1eddi gian \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c, tr\u1ea3 l\u1eddi t\u1eebng b\u00ecnh lu\u1eadn hay tin nh\u1eafn. Ch\u00ednh v\u00ec th\u1ebf, s\u1ef1 tin t\u01b0\u1edfng gi\u1eefa h\u1ecd v\u00e0 ng\u01b0\u1eddi xem c\u1ef1c k\u1ef3 b\u1ec1n ch\u1eb7t. V\u1edbi t\u1ec7p ng\u01b0\u1eddi theo d\u00f5i l\u1edbn h\u01a1n, c\u00e1c Macro-influencer gi\u00fap th\u01b0\u01a1ng hi\u1ec7u lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p \u0111i xa. H\u1ecd gi\u1eef \u0111\u01b0\u1ee3c s\u1ee9c h\u00fat c\u00e1 nh\u00e2n nh\u01b0ng l\u1ea1i c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra xu h\u01b0\u1edbng m\u1ea1nh m\u1ebd trong th\u1eddi gian ng\u1eafn. S\u1ee9c m\u1ea1nh c\u1ee7a Micro-influencer n\u1eb1m \u1edf s\u1ef1 t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u. Khi h\u1ecd gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ea3n ph\u1ea9m, n\u00e3o b\u1ed9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i b\u1edfi m\u1ed9t ng\u01b0\u1eddi h\u1ecd tin t\u01b0\u1edfng v\u00e0 c\u1ea3m th\u1ea5y c\u00f3 li\u00ean quan, r\u00e0o c\u1ea3n ph\u00f2ng v\u1ec7 t\u00e2m l\u00fd s\u1ebd \u0111\u01b0\u1ee3c h\u1ea1 th\u1ea5p. Ch\u00ednh s\u1ef1 ch\u00e2n th\u00e0nh n\u00e0y tr\u1edf th\u00e0nh t\u00e1c nh\u00e2n quan tr\u1ecdng, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng v\u00e0 t\u1ef1 nguy\u1ec7n thay v\u00ec b\u1ecb d\u1eabn d\u1eaft b\u1edfi th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng \u00e1p \u0111\u1eb7t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-macro-influencer\"><span class=\"ez-toc-section\" id=\"Macro-influencer\"><\/span><strong>Macro-influencer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Macro-influencer v\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i t\u1eeb 100.000 \u0111\u1ebfn h\u01a1n 500.000 l\u1ea1i \u0111\u00f3ng vai tr\u00f2 nh\u01b0 nh\u1eefng ng\u01b0\u1eddi d\u1eabn d\u1eaft xu h\u01b0\u1edbng. H\u1ecd kh\u00f4ng ch\u1ec9 c\u00f3 s\u1ee9c h\u00fat c\u00e1 nh\u00e2n m\u00e0 c\u00f2n s\u1edf h\u1eefu kh\u1ea3 n\u0103ng ph\u1ee7 s\u00f3ng th\u00f4ng \u0111i\u1ec7p c\u1ef1c k\u1ef3 nhanh ch\u00f3ng. \u0110i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 s\u1ef1 chuy\u00ean nghi\u1ec7p trong c\u00e1ch h\u1ecd l\u1ed3ng gh\u00e9p th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u. D\u00f9 ti\u1ebfp c\u1eadn h\u00e0ng tr\u0103m ng\u00e0n ng\u01b0\u1eddi, c\u00e1c Macro-influencer v\u1eabn bi\u1ebft c\u00e1ch duy tr\u00ec \u0111i\u1ec3m m\u1ea1nh c\u00e1 nh\u00e2n \u0111\u1ec3 th\u00f4ng \u0111i\u1ec7p tr\u1edf n\u00ean g\u1ea7n g\u0169i v\u1edbi ng\u01b0\u1eddi xem. Khi k\u1ebft h\u1ee3p \u0111\u00fang c\u00e1ch, s\u1ee9c \u1ea3nh h\u01b0\u1edfng t\u1eeb Macro-influencer kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c g\u00e2y ch\u00fa \u00fd m\u00e0 c\u00f2n ki\u1ebfn t\u1ea1o n\u00ean ni\u1ec1m tin th\u1ecb tr\u01b0\u1eddng, gi\u00fap s\u1ea3n ph\u1ea9m tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn \u01b0u ti\u00ean trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi \u0111\u1ee9ng tr\u01b0\u1edbc quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-priming-effect-how-influencers-steer-buying-decisions\"><span class=\"ez-toc-section\" id=\"The_%E2%80%9CPriming%E2%80%9D_Effect_How_Influencers_Steer_Buying_Decisions\"><\/span><strong>Hi\u1ec7u \u1ee9ng \u201cm\u1ed3i\u201d - C\u00e1ch Influencer \u0111i\u1ec1u khi\u1ec3n quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hi\u1ec7u \u1ee9ng m\u1ed3i (priming effect) l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng t\u00e2m l\u00fd trong \u0111\u00f3 vi\u1ec7c ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t th\u00f4ng tin tr\u01b0\u1edbc \u0111\u00f3 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch con ng\u01b0\u1eddi nh\u1eadn th\u1ee9c ho\u1eb7c ph\u1ea3n \u1ee9ng v\u1edbi th\u00f4ng tin xu\u1ea5t hi\u1ec7n sau \u0111\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u cho th\u1ea5y tr\u01b0\u1edbc khi c\u00f3 t\u00e1c \u0111\u1ed9ng c\u1ee7a hi\u1ec7u \u1ee9ng m\u1ed3i, ng\u01b0\u1eddi xem th\u01b0\u1eddng ph\u1ea3n \u1ee9ng kh\u00e1 ti\u00eau c\u1ef1c v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean TV, YouTube v\u00e0 Facebook. Tuy nhi\u00ean, sau khi \u0111\u00e3 xem n\u1ed9i dung t\u1eeb Influencer, ph\u1ea3n \u1ee9ng c\u1ee7a h\u1ecd tr\u1edf n\u00ean t\u00edch c\u1ef1c h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 Influencer c\u00f3 th\u1ec3 bi\u1ebfn tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u1eeb ti\u00eau c\u1ef1c sang t\u00edch c\u1ef1c. Tr\u01b0\u1edbc khi c\u00f3 Influencer, ng\u01b0\u1eddi xem th\u01b0\u1eddng kh\u00f3 ch\u1ecbu v\u00ec b\u1ecb qu\u1ea3ng c\u00e1o gi\u00e1n \u0111o\u1ea1n tr\u1ea3i nghi\u1ec7m xem. Nh\u01b0ng n\u1ebfu h\u1ecd \u0111\u00e3 th\u1ea5y b\u00e0i \u0111\u0103ng c\u1ee7a Influencer trong c\u00f9ng chi\u1ebfn d\u1ecbch tr\u01b0\u1edbc \u0111\u00f3, h\u1ecd s\u1ebd d\u1ec5 ch\u1ea5p nh\u1eadn v\u00e0 ch\u00fa \u00fd \u0111\u1ebfn qu\u1ea3ng c\u00e1o h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i r\u1ea5t l\u1edbn trong c\u00e1ch ng\u01b0\u1eddi xem ph\u1ea3n \u1ee9ng v\u1edbi qu\u1ea3ng c\u00e1o, v\u00e0 l\u00e0 m\u1ed9t k\u1ebft qu\u1ea3 \u0111\u00e1ng ch\u00fa \u00fd \u0111\u1ed1i v\u1edbi Influencer Marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>1. Influencer Marketing c\u00f3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 h\u01a1n qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng kh\u00f4ng?<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3, trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p. Nh\u1edd kh\u1ea3 n\u0103ng t\u1ea1o c\u1ea3m x\u00fac v\u00e0 s\u1ef1 tin t\u01b0\u1edfng c\u00e1 nh\u00e2n, Influencer Marketing th\u01b0\u1eddng gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u l\u00e2u h\u01a1n v\u00e0 d\u1ec5 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>2. L\u00e0m sao \u0111\u1ec3 nh\u1eadn bi\u1ebft m\u00ecnh \u0111ang b\u1ecb Influencer t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng?\u00a0<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi: \u201cM\u00ecnh c\u00f3 th\u1ef1c s\u1ef1 c\u1ea7n s\u1ea3n ph\u1ea9m n\u00e0y kh\u00f4ng hay ch\u1ec9 v\u00ec m\u00ecnh th\u1ea5y quen v\u00e0 c\u00f3 thi\u1ec7n c\u1ea3m v\u1edbi ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u?\u201d N\u1ebfu l\u00fd do \u0111\u1ebfn t\u1eeb c\u1ea3m x\u00fac nhi\u1ec1u h\u01a1n nhu c\u1ea7u th\u1ef1c t\u1ebf, r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n \u0111ang b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>3. N\u00ean tin t\u01b0\u1edfng Micro-influencer hay Macro-influencer h\u01a1n?\u00a0<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau. Micro-influencer th\u01b0\u1eddng \u0111\u00e1ng tin c\u1eady v\u00e0 g\u1ea7n g\u0169i h\u01a1n, trong khi Macro-influencer l\u1ea1i c\u00f3 kh\u1ea3 n\u0103ng lan t\u1ecfa m\u1ea1nh. Quan tr\u1ecdng nh\u1ea5t v\u1eabn l\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u00e0 s\u1ef1 ch\u00e2n th\u1ef1c trong n\u1ed9i dung h\u1ecd chia s\u1ebb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hotline: 0969 838 467 &#8211; <a href=\"https:\/\/vcard.webie.com.vn\/huyen.dang\">Huyen DANG<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email: <a href=\"mailto:huyen.dang@webie.com.vn\">huyen.dang@webie.com.vn<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Website: <a href=\"https:\/\/webie.com.vn\/vi\/\">webie.com.vn<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Over the past few years, the Influencer landscape has evolved from a nascent trend into a formidable force within the marketing industry. As of 2024, the sector is estimated to be worth approximately $24 billion, with projections indicating it will reach $32.5 billion by the end of 2025 (according to the Influencer Marketing Benchmark Report [&hellip;]<\/p>","protected":false},"author":2,"featured_media":12430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[47,252,259],"class_list":["post-12428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-webievietnam","tag-digitalmarketing","tag-webieforbusiness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Are Influencers Steering Your Decisions?<\/title>\n<meta name=\"description\" content=\"Explore how influencers influence consumer decision-making through the lens of neuroscience. 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