{"id":12548,"date":"2026-05-19T11:27:35","date_gmt":"2026-05-19T04:27:35","guid":{"rendered":"https:\/\/webie.com.vn\/?p=12548"},"modified":"2026-05-19T11:27:41","modified_gmt":"2026-05-19T04:27:41","slug":"world-cup-2026-khong-tai-tro-chinh-thuc-cac-thuong-hieu-van-toa-sang-bang-cach-nao","status":"publish","type":"post","link":"https:\/\/webie.com.vn\/vi\/world-cup-2026-khong-tai-tro-chinh-thuc-cac-thuong-hieu-van-toa-sang-bang-cach-nao\/","title":{"rendered":"[Case Study] World Cup 2026: Kh\u00f4ng t\u00e0i tr\u1ee3 ch\u00ednh th\u1ee9c, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1eabn to\u1ea3 s\u00e1ng b\u1eb1ng c\u00e1ch n\u00e0o?"},"content":{"rendered":"<p>FIFA World Cup 2026 l\u00e0 s\u1ef1 ki\u1ec7n th\u1ec3 thao \u0111\u01b0\u1ee3c h\u00e0ng t\u1ef7 ng\u01b0\u1eddi h\u00e2m m\u1ed9 tr\u00ean th\u1ebf gi\u1edbi mong \u0111\u1ee3i. Doanh nghi\u1ec7p n\u00e0o c\u0169ng mu\u1ed1n t\u1eadn d\u1ee5ng s\u1ee9c h\u00fat n\u00e0y \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng doanh s\u1ed1. Tuy nhi\u00ean, s\u1ed1 l\u01b0\u1ee3ng su\u1ea5t t\u00e0i tr\u1ee3 ch\u00ednh th\u1ee9c t\u1eeb FIFA lu\u00f4n c\u00f3 h\u1ea1n v\u00e0 \u0111\u00f2i h\u1ecfi m\u1ee9c chi ph\u00ed kh\u1ed5ng l\u1ed3 l\u00ean \u0111\u1ebfn h\u00e0ng tr\u0103m tri\u1ec7u USD.<\/p>\n\n\n\n<p>Th\u1ef1c t\u1ebf cho th\u1ea5y, s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi h\u00e2m m\u1ed9 kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee9 \u0111\u1ed9c quy\u1ec1n. B\u1eb1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh v\u00e0 nh\u1eefng b\u00e0i h\u1ecdc t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111i tr\u01b0\u1edbc, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng t\u00e0i tr\u1ee3 ch\u00ednh th\u1ee9c v\u1eabn c\u00f3 th\u1ec3 t\u1ef1 tin h\u00f2a nh\u1ecbp v\u00e0o kh\u00f4ng kh\u00ed s\u00f4i \u0111\u1ed9ng c\u1ee7a gi\u1ea3i \u0111\u1ea5u v\u00e0 t\u1ea1o n\u00ean nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng vang d\u1ed9i.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Anh-web-19-1-1024x576.png\" alt=\"\" class=\"wp-image-12551\" srcset=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Anh-web-19-1-1024x576.png 1024w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Anh-web-19-1-300x169.png 300w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Anh-web-19-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webie.com.vn\/vi\/world-cup-2026-khong-tai-tro-chinh-thuc-cac-thuong-hieu-van-toa-sang-bang-cach-nao\/#Barriers_Associated_with_Official_World_Cup_Sponsorship\" >R\u00e0o c\u1ea3n t\u1eeb vi\u1ec7c t\u00e0i tr\u1ee3 World Cup ch\u00ednh th\u1ee9c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webie.com.vn\/vi\/world-cup-2026-khong-tai-tro-chinh-thuc-cac-thuong-hieu-van-toa-sang-bang-cach-nao\/#Methods_for_Non-Sponsoring_Brands_to_Attract_Customers\" >C\u00e1ch m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng t\u00e0i tr\u1ee3 v\u1eabn thu h\u00fat kh\u00e1ch h\u00e0ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webie.com.vn\/vi\/world-cup-2026-khong-tai-tro-chinh-thuc-cac-thuong-hieu-van-toa-sang-bang-cach-nao\/#Utilizing_Metaphorical_Language_to_Evade_Copyright_Issues\" >S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef \u1ea9n d\u1ee5 \u0111\u1ec3 tr\u00e1nh b\u1ea3n quy\u1ec1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webie.com.vn\/vi\/world-cup-2026-khong-tai-tro-chinh-thuc-cac-thuong-hieu-van-toa-sang-bang-cach-nao\/#Sponsoring_Players_and_National_Teams_Directly\" >T\u00e0i tr\u1ee3 tr\u1ef1c ti\u1ebfp cho c\u1ea7u th\u1ee7 v\u00e0 \u0111\u1ed9i tuy\u1ec3n qu\u1ed1c gia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webie.com.vn\/vi\/world-cup-2026-khong-tai-tro-chinh-thuc-cac-thuong-hieu-van-toa-sang-bang-cach-nao\/#Focusing_on_the_Football-Viewing_Culture_of_Fans\" >T\u1eadp trung v\u00e0o v\u0103n h\u00f3a xem b\u00f3ng \u0111\u00e1 c\u1ee7a ng\u01b0\u1eddi h\u00e2m m\u1ed9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webie.com.vn\/vi\/world-cup-2026-khong-tai-tro-chinh-thuc-cac-thuong-hieu-van-toa-sang-bang-cach-nao\/#Generating_Controversial_Content_to_Drive_Discussions\" >T\u1ea1o ra c\u00e1c n\u1ed9i dung g\u00e2y tranh lu\u1eadn \u0111\u1ec3 thu h\u00fat th\u1ea3o lu\u1eadn<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-barriers-associated-with-official-world-cup-sponsorship\"><span class=\"ez-toc-section\" id=\"Barriers_Associated_with_Official_World_Cup_Sponsorship\"><\/span><strong>R\u00e0o c\u1ea3n t\u1eeb vi\u1ec7c t\u00e0i tr\u1ee3 World Cup ch\u00ednh th\u1ee9c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Theo b\u00e1o c\u00e1o t\u1eeb <a href=\"https:\/\/www.sportsvideo.org\/2023\/11\/27\/global-value-of-sports-media-rights-nears-56-billion-sportbusiness-report-reveals\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sports Video Group<\/a>doanh thu b\u1ea3n quy\u1ec1n truy\u1ec1n th\u00f4ng th\u1ec3 thao tr\u00ean to\u00e0n c\u1ea7u \u01b0\u1edbc t\u00ednh s\u1ebd c\u00e1n m\u1ed1c h\u01a1n 63 t\u1ef7 USD v\u00e0o n\u0103m 2026. Trong s\u1ed1 \u0111\u00f3, FIFA World Cup lu\u00f4n \u0111\u1ee9ng \u0111\u1ea7u v\u1ec1 m\u1ee9c \u0111\u1ed9 \u0111\u1eaft \u0111\u1ecf v\u00e0 t\u00ednh c\u1ea1nh tranh gay g\u1eaft. C\u1ee5 th\u1ec3 l\u00e0 to\u00e0n b\u1ed9 16 su\u1ea5t t\u00e0i tr\u1ee3 \u0111\u1ed9c quy\u1ec1n c\u1ee7a m\u00f9a gi\u1ea3i 2026 \u0111\u1ec1u \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1n h\u1ebft t\u1eeb r\u1ea5t s\u1edbm. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y \u0111\u01b0\u1eddng \u0111ua t\u00e0i tr\u1ee3 World Cup ch\u01b0a bao gi\u1edd l\u00e0 d\u1ec5 d\u00e0ng, ngay c\u1ea3 v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n<p>R\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e3n h\u00e0ng ch\u00ednh l\u00e0 ch\u00ednh s\u00e1ch b\u1ea3o h\u1ed9 \u0111\u1ed9c quy\u1ec1n c\u1ef1c k\u1ef3 nghi\u00eam ng\u1eb7t t\u1eeb FIFA. Trang World Cup Wiki ch\u1ec9 ra r\u1eb1ng, ban t\u1ed5 ch\u1ee9c quy \u0111\u1ecbnh m\u1ed7i ng\u00e0nh h\u00e0ng ch\u1ec9 \u0111\u01b0\u1ee3c ph\u00e9p c\u00f3 m\u1ed9t \u0111\u1ea1i di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u duy nh\u1ea5t xu\u1ea5t hi\u1ec7n. B\u00ean c\u1ea1nh \u0111\u00f3, c\u01a1 ch\u1ebf \"clean zone\" t\u1ea1i khu v\u1ef1c xung quanh s\u00e2n \u0111\u1ea5u v\u00e0 cam k\u1ebft ng\u0103n ch\u1eb7n ti\u1ebfp th\u1ecb \"du k\u00edch\" (ambush marketing) s\u1ebd kh\u00f3a ch\u1eb7t m\u1ecdi c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Th\u1ef1c t\u1ebf n\u00e0y t\u1ea1o ra m\u1ed9t b\u1ed9 l\u1ecdc s\u00e0ng l\u1ecdc kh\u1ed1c li\u1ec7t: nh\u1eefng doanh nghi\u1ec7p kh\u00f4ng c\u00f3 ng\u00e2n s\u00e1ch kh\u1ee7ng ho\u1eb7c ch\u1eadm ch\u00e2n \u0111\u1ec1u s\u1ebd b\u1ecb c\u00f4 l\u1eadp ho\u00e0n to\u00e0n kh\u1ecfi ng\u00e0y h\u1ed9i b\u00f3ng \u0111\u00e1 l\u1edbn nh\u1ea5t h\u00e0nh tinh.<\/p>\n\n\n\n<p>V\u1eady \u0111\u00e2u l\u00e0 l\u1ed1i \u0111i ri\u00eang cho nh\u1eefng c\u00e1i t\u00ean kh\u00f4ng n\u1eafm gi\u1eef t\u1ea5m v\u00e9 t\u00e0i tr\u1ee3 ch\u00ednh th\u1ee9c nh\u01b0ng v\u1eabn mu\u1ed1n b\u00f9ng n\u1ed5 doanh s\u1ed1 v\u00e0 truy\u1ec1n th\u00f4ng trong m\u00f9a b\u00f3ng?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/58-1024x576.png\" alt=\"\" class=\"wp-image-12552\" srcset=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/58-1024x576.png 1024w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/58-300x169.png 300w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/58.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-methods-for-non-sponsoring-brands-to-attract-customers\"><span class=\"ez-toc-section\" id=\"Methods_for_Non-Sponsoring_Brands_to_Attract_Customers\"><\/span><strong>C\u00e1ch m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng t\u00e0i tr\u1ee3 v\u1eabn thu h\u00fat kh\u00e1ch h\u00e0ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-utilizing-metaphorical-language-to-evade-copyright-issues\"><span class=\"ez-toc-section\" id=\"Utilizing_Metaphorical_Language_to_Evade_Copyright_Issues\"><\/span><strong>S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef \u1ea9n d\u1ee5 \u0111\u1ec3 tr\u00e1nh b\u1ea3n quy\u1ec1n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i khi l\u00e0m marketing th\u1ec3 thao m\u00e0 kh\u00f4ng c\u00f3 b\u1ea3n quy\u1ec1n l\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp c\u00e1c t\u1eeb kh\u00f3a \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 \"FIFA World Cup 2026\". Thay v\u00e0o \u0111\u00f3, c\u00e1c ph\u00f2ng ban s\u00e1ng t\u1ea1o s\u1ebd d\u00f9ng l\u1ed1i n\u00f3i \u1ea9n d\u1ee5 \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc t\u1ef1 hi\u1ec3u.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c c\u1ee5m t\u1eeb nh\u01b0 \u201cgi\u1ea3i b\u00f3ng \u0111\u00e1 l\u1edbn nh\u1ea5t h\u00e0nh tinh\u201d thay v\u00ec \u201cWorld Cup\u201d. Pepsi l\u00e0 m\u1ed9t b\u1eadc th\u1ea7y trong chi\u1ebfn thu\u1eadt n\u00e0y khi t\u1eebng \u0111\u1ecbnh h\u00ecnh chi\u1ebfn d\u1ecbch \u201cm\u00f9a h\u00e8 b\u00f3ng \u0111\u00e1\u201d quanh nh\u1eefng g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n \u0111\u00ecnh \u0111\u00e1m nh\u01b0 Lionel Messi, Sergio Ramos v\u00e0 Sergio Ag\u00fcero. M\u1edbi \u0111\u00e2y, \u0111\u1ec3 kh\u00f4ng b\u1ecb ph\u1ee5 thu\u1ed9c v\u00e0o b\u1ea3n quy\u1ec1n c\u1ee7a b\u1ea5t k\u1ef3 m\u00f9a gi\u1ea3i n\u00e0o, Pepsi \u0111\u00e3 thi\u1ebft l\u1eadp n\u1ec1n t\u1ea3ng marketing to\u00e0n c\u1ea7u v\u1edbi chi\u1ebfn d\u1ecbch mang t\u00ean \u201cPepsi Football Nation\u201d. Thay v\u00ec t\u1eadp trung v\u00e0o nh\u1eefng di\u1ec5n bi\u1ebfn tr\u00ean s\u00e2n c\u1ecf, chi\u1ebfn d\u1ecbch n\u00e0y xo\u00e1y s\u00e2u v\u00e0o tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi h\u00e2m m\u1ed9: t\u1eeb nh\u1eefng cu\u1ed9c tranh lu\u1eadn n\u1ea3y l\u1eeda, th\u00f3i quen c\u1ed5 v\u0169 cho \u0111\u1ebfn c\u1ea3m x\u00fac h\u00e2n hoan l\u00fac ghi b\u00e0n. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u kh\u1eb3ng \u0111\u1ecbnh m\u1ed9t th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd: b\u00f3ng \u0111\u00e1 v\u00e0 c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi h\u00e2m m\u1ed9 lu\u00f4n t\u1ed3n t\u1ea1i v\u0129nh c\u1eedu, v\u01b0\u1ee3t ra ngo\u00e0i ph\u1ea1m vi m\u1ed9t gi\u1ea3i \u0111\u1ea5u c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sponsoring-players-and-national-teams-directly\"><span class=\"ez-toc-section\" id=\"Sponsoring_Players_and_National_Teams_Directly\"><\/span><strong>T\u00e0i tr\u1ee3 tr\u1ef1c ti\u1ebfp cho c\u1ea7u th\u1ee7 v\u00e0 \u0111\u1ed9i tuy\u1ec3n qu\u1ed1c gia<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>N\u1ebfu kh\u00f4ng th\u1ec3 t\u00e0i tr\u1ee3 cho to\u00e0n b\u1ed9 gi\u1ea3i \u0111\u1ea5u, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c t\u00e0i tr\u1ee3 b\u00f3ng \u0111\u00e1 l\u00e0 k\u00fd h\u1ee3p \u0111\u1ed3ng qu\u1ea3ng c\u00e1o v\u1edbi c\u00e1 nh\u00e2n c\u00e1c ng\u00f4i sao s\u00e2n c\u1ecf ho\u1eb7c t\u00e0i tr\u1ee3 trang ph\u1ee5c cho c\u00e1c \u0111\u1ed9i tuy\u1ec3n qu\u1ed1c gia tham d\u1ef1 gi\u1ea3i.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, Puma t\u1eadp trung ng\u00e2n s\u00e1ch \u0111\u1ec3 thi\u1ebft k\u1ebf v\u00e0 cung c\u1ea5p \u00e1o \u0111\u1ea5u tr\u1ef1c ti\u1ebfp cho c\u00e1c \u0111\u1ed9i tuy\u1ec3n. D\u1ef1 ki\u1ebfn t\u1ea1i FIFA World Cup 2026, Puma s\u1ebd t\u00e0i tr\u1ee3 trang ph\u1ee5c cho kho\u1ea3ng 10 \u0111\u1ebfn 12 \u0111\u1ed9i tuy\u1ec3n qu\u1ed1c gia tham gia tranh t\u00e0i. Khi c\u00e1c c\u1ea7u th\u1ee7 ra s\u00e2n thi \u0111\u1ea5u su\u1ed1t 90 ph\u00fat d\u01b0\u1edbi \u1ed1ng k\u00ednh truy\u1ec1n h\u00ecnh, logo c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd li\u00ean t\u1ee5c xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc m\u1eaft h\u00e0ng tri\u1ec7u kh\u00e1n gi\u1ea3. \u0110\u00e2y l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn gi\u00e1n ti\u1ebfp nh\u01b0ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u1eadn di\u1ec7n c\u1ef1c k\u1ef3 cao, t\u1ea1o n\u00ean m\u1ed1i li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 World Cup m\u00e0 kh\u00f4ng c\u1ea7n danh hi\u1ec7u ch\u00ednh th\u1ee9c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-focusing-on-the-football-viewing-culture-of-fans\"><span class=\"ez-toc-section\" id=\"Focusing_on_the_Football-Viewing_Culture_of_Fans\"><\/span><strong>T\u1eadp trung v\u00e0o v\u0103n h\u00f3a xem b\u00f3ng \u0111\u00e1 c\u1ee7a ng\u01b0\u1eddi h\u00e2m m\u1ed9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u1ed1i li\u00ean k\u1ebft gi\u1eefa doanh nghi\u1ec7p v\u00e0 gi\u1ea3i \u0111\u1ea5u kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i n\u1eb1m \u1edf c\u00e1c tr\u1eadn \u0111\u1ea5u tr\u00ean s\u00e2n c\u1ecf. B\u1ea3n ch\u1ea5t c\u1ee7a ng\u00e0y h\u1ed9i b\u00f3ng \u0111\u00e1 n\u00e0y l\u00e0 m\u1ed9t kho\u1ea3nh kh\u1eafc v\u0103n h\u00f3a \u0111\u1ea1i ch\u00fang. Ng\u01b0\u1eddi h\u00e2m m\u1ed9 kh\u00f4ng ch\u1ec9 xem b\u00f3ng \u0111\u00e1, h\u1ecd c\u00f2n t\u1ee5 t\u1eadp b\u1ea1n b\u00e8, \u0103n u\u1ed1ng, b\u00e0n t\u00e1n v\u00e0 chia s\u1ebb c\u1ea3m x\u00fac tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>C\u00e1c doanh nghi\u1ec7p thu\u1ed9c ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG), F&amp;B hay b\u00e1n l\u1ebb c\u00f3 th\u1ec3 khai th\u00e1c s\u00e2u v\u00e0o l\u1ed1i s\u1ed1ng n\u00e0y. Thay v\u00ec c\u1ed1 g\u1eafng \u0111\u01b0a logo v\u00e0o s\u00e2n v\u1eadn \u0111\u1ed9ng, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, tr\u00f2 ch\u01a1i d\u1ef1 \u0111o\u00e1n t\u1ef7 s\u1ed1 hay c\u00e1c b\u1ed9 combo \u0111\u1ed3 \u0103n th\u1ee9c u\u1ed1ng xem b\u00f3ng \u0111\u00eam mu\u1ed9n. Vi\u1ec7c tri\u1ec3n khai c\u00e1c qu\u1ea3ng c\u00e1o b\u00f3ng \u0111\u00e1 \u0111\u00e1nh tr\u00fang v\u00e0o t\u00e2m l\u00fd gi\u1ea3i tr\u00ed v\u00e0 l\u1ed1i s\u1ed1ng \u0111\u1eddi th\u01b0\u1eddng c\u1ee7a ng\u01b0\u1eddi h\u00e2m m\u1ed9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 y\u00eau m\u1ebfn t\u1ef1 nhi\u00ean t\u1eeb ng\u01b0\u1eddi d\u00f9ng khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch th\u01b0\u01a1ng hi\u1ec7u m\u00f9a World Cup.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-generating-controversial-content-to-drive-discussions\"><span class=\"ez-toc-section\" id=\"Generating_Controversial_Content_to_Drive_Discussions\"><\/span><strong>T\u1ea1o ra c\u00e1c n\u1ed9i dung g\u00e2y tranh lu\u1eadn \u0111\u1ec3 thu h\u00fat th\u1ea3o lu\u1eadn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u1ed9t chi\u1ebfn thu\u1eadt t\u00e1o b\u1ea1o h\u01a1n th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u00e1 c\u00e1ch \u00e1p d\u1ee5ng l\u00e0 \u0111i ng\u01b0\u1ee3c l\u1ea1i \u0111\u00e1m \u0111\u00f4ng. Thay v\u00ec ca ng\u1ee3i gi\u1ea3i \u0111\u1ea5u nh\u01b0 c\u00e1ch c\u00e1c nh\u00e0 t\u00e0i tr\u1ee3 ch\u00ednh th\u1ee9c hay l\u00e0m, h\u1ecd ch\u1ecdn g\u00f3c nh\u00ecn ph\u1ea3n bi\u1ec7n ho\u1eb7c t\u1ef1 nh\u1eadn m\u00ecnh l\u00e0 m\u1ed9t b\u00ean \u0111\u1ee9ng ngo\u00e0i cu\u1ed9c ch\u01a1i \u0111\u1ec3 t\u1ea1o l\u00e0n s\u00f3ng tranh lu\u1eadn tr\u00ean truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, th\u01b0\u01a1ng hi\u1ec7u bia BrewDog t\u1ea1i k\u1ef3 World Cup 2022, h\u1ecd \u0111\u00e3 tung ra chi\u1ebfn d\u1ecbch t\u1ef1 nh\u1eadn m\u00ecnh l\u00e0 \u201canti-sponsor\u201d (nh\u00e0 ch\u1ed1ng t\u00e0i tr\u1ee3) c\u1ee7a gi\u1ea3i \u0111\u1ea5u. BrewDog s\u1eed d\u1ee5ng c\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o mang t\u00ednh ch\u00e2m bi\u1ebfm s\u00e2u cay \u0111\u1ec3 ch\u1ec9 tr\u00edch c\u00e1c v\u1ea5n \u0111\u1ec1 h\u1eadu tr\u01b0\u1eddng c\u1ee7a ng\u00e0y h\u1ed9i b\u00f3ng \u0111\u00e1.<\/p>\n\n\n\n<p>Chi\u1ebfn thu\u1eadt n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u thu v\u1ec1 l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn kh\u1ed5ng l\u1ed3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n m\u1ed9t \u0111\u1ed3ng chi ph\u00ed b\u1ea3n quy\u1ec1n n\u00e0o. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 con dao hai l\u01b0\u1ee1i trong c\u00e1c chi\u1ebfn d\u1ecbch marketing World Cup. Do doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eb7p r\u1ee7i ro ph\u00e1p l\u00fd ho\u1eb7c ph\u1ea3n \u1ee9ng ng\u01b0\u1ee3c t\u1eeb c\u00f4ng ch\u00fang n\u1ebfu th\u00f4ng \u0111i\u1ec7p kh\u00f4ng \u0111\u01b0\u1ee3c x\u1eed l\u00fd kh\u00e9o l\u00e9o.<\/p>\n\n\n\n<p>\u0110\u1eebng qu\u00ean theo d\u00f5i Webie Vi\u1ec7t Nam \u0111\u1ec3 c\u1eadp nh\u1eadt c\u00e1c case study th\u1ef1c t\u1ebf, m\u1eb9o t\u1ed1i \u01b0u content chu\u1ea9n SEO v\u00e0 h\u00e0ng lo\u1ea1t ki\u1ebfn th\u1ee9c marketing b\u1ed5 \u00edch kh\u00e1c!<\/p>\n\n\n\n<p>Hotline: 0969 838 467 &#8211; <a href=\"https:\/\/vcard.webie.com.vn\/huyen.dang\">Huyen DANG<\/a><\/p>\n\n\n\n<p>Email: <a href=\"mailto:huyen.dang@webie.com.vn\">huyen.dang@webie.com.vn<\/a><\/p>\n\n\n\n<p>Website: <a href=\"https:\/\/webie.com.vn\/vi\/\">webie.com.vn<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The FIFA World Cup is a sports event eagerly anticipated by billions of football fans across the globe. Naturally, every enterprise wants to leverage this immense attraction to connect with customers and boost sales. However, the number of official slots for World Cup sponsorship provided by FIFA is always strictly limited and demands a colossal [&hellip;]<\/p>","protected":false},"author":2,"featured_media":12549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[281,47,259],"class_list":["post-12548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-worldcup2026","tag-webievietnam","tag-webieforbusiness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>World Cup 2026: Without Official Sponsorship, How Do Brands Still Manage To Shine?<\/title>\n<meta name=\"description\" content=\"How non-official sponsors can still stand out during the World Cup 2026 through smart marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webie.com.vn\/vi\/world-cup-2026-khong-tai-tro-chinh-thuc-cac-thuong-hieu-van-toa-sang-bang-cach-nao\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Case Study] World Cup 2026: Without Official Sponsorship, How Do Brands Still Manage To Shine?\" \/>\n<meta property=\"og:description\" content=\"How non-official sponsors can still stand out during the World Cup 2026 through smart marketing strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webie.com.vn\/vi\/world-cup-2026-khong-tai-tro-chinh-thuc-cac-thuong-hieu-van-toa-sang-bang-cach-nao\/\" \/>\n<meta property=\"og:site_name\" content=\"Webie Vietnam\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Webie.Vietnam\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-19T04:27:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T04:27:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Bia-web-19_5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Webie Vietnam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Webie Vietnam\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/webie.com.vn\\\/world-cup-2026-non-official-sponsors-how-brands-still-shine\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webie.com.vn\\\/world-cup-2026-non-official-sponsors-how-brands-still-shine\\\/\"},\"author\":{\"name\":\"Webie Vietnam\",\"@id\":\"https:\\\/\\\/webie.com.vn\\\/#\\\/schema\\\/person\\\/bcad9a05bee5fea6460f7af778f8ea07\"},\"headline\":\"[Case Study] World Cup 2026: Without Official Sponsorship, How Do Brands Still Manage To Shine?\",\"datePublished\":\"2026-05-19T04:27:35+00:00\",\"dateModified\":\"2026-05-19T04:27:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/webie.com.vn\\\/world-cup-2026-non-official-sponsors-how-brands-still-shine\\\/\"},\"wordCount\":1011,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/webie.com.vn\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/webie.com.vn\\\/world-cup-2026-non-official-sponsors-how-brands-still-shine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/webie.com.vn\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Bia-web-19_5.png\",\"keywords\":[\"WorldCup2026\",\"WebieVietnam\",\"WebieForBusiness\"],\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/webie.com.vn\\\/world-cup-2026-non-official-sponsors-how-brands-still-shine\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/webie.com.vn\\\/world-cup-2026-non-official-sponsors-how-brands-still-shine\\\/\",\"url\":\"https:\\\/\\\/webie.com.vn\\\/world-cup-2026-non-official-sponsors-how-brands-still-shine\\\/\",\"name\":\"World Cup 2026: Without Official Sponsorship, How Do Brands Still Manage To Shine?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webie.com.vn\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/webie.com.vn\\\/world-cup-2026-non-official-sponsors-how-brands-still-shine\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/webie.com.vn\\\/world-cup-2026-non-official-sponsors-how-brands-still-shine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/webie.com.vn\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Bia-web-19_5.png\",\"datePublished\":\"2026-05-19T04:27:35+00:00\",\"dateModified\":\"2026-05-19T04:27:41+00:00\",\"description\":\"How non-official sponsors can still stand out during the World Cup 2026 through smart marketing strategies.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/webie.com.vn\\\/world-cup-2026-non-official-sponsors-how-brands-still-shine\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/webie.com.vn\\\/world-cup-2026-non-official-sponsors-how-brands-still-shine\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/webie.com.vn\\\/world-cup-2026-non-official-sponsors-how-brands-still-shine\\\/#primaryimage\",\"url\":\"https:\\\/\\\/webie.com.vn\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Bia-web-19_5.png\",\"contentUrl\":\"https:\\\/\\\/webie.com.vn\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Bia-web-19_5.png\",\"width\":1280,\"height\":720,\"caption\":\"world cup 2026\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/webie.com.vn\\\/world-cup-2026-non-official-sponsors-how-brands-still-shine\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/webie.com.vn\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[Case Study] World Cup 2026: Without Official Sponsorship, How Do Brands Still Manage To Shine?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/webie.com.vn\\\/#website\",\"url\":\"https:\\\/\\\/webie.com.vn\\\/\",\"name\":\"Webie Vietnam\",\"description\":\"Just another WordPress site\",\"publisher\":{\"@id\":\"https:\\\/\\\/webie.com.vn\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/webie.com.vn\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/webie.com.vn\\\/#organization\",\"name\":\"Webie Vietnam\",\"url\":\"https:\\\/\\\/webie.com.vn\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/webie.com.vn\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/webie.com.vn\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/webie-logo.webp\",\"contentUrl\":\"https:\\\/\\\/webie.com.vn\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/webie-logo.webp\",\"width\":320,\"height\":243,\"caption\":\"Webie Vietnam\"},\"image\":{\"@id\":\"https:\\\/\\\/webie.com.vn\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Webie.Vietnam\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/webie-vietnam-co-ltd\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/webie.com.vn\\\/#\\\/schema\\\/person\\\/bcad9a05bee5fea6460f7af778f8ea07\",\"name\":\"Webie Vietnam\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8708298db00eb3030ec6300b4000ab505c9adccfa0d3a095613bf2791066057e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8708298db00eb3030ec6300b4000ab505c9adccfa0d3a095613bf2791066057e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8708298db00eb3030ec6300b4000ab505c9adccfa0d3a095613bf2791066057e?s=96&d=mm&r=g\",\"caption\":\"Webie Vietnam\"},\"url\":\"https:\\\/\\\/webie.com.vn\\\/vi\\\/author\\\/webie-team\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"World Cup 2026: Kh\u00f4ng t\u00e0i tr\u1ee3 ch\u00ednh th\u1ee9c, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1eabn to\u1ea3 s\u00e1ng b\u1eb1ng c\u00e1ch n\u00e0o?","description":"C\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng t\u00e0i tr\u1ee3 ch\u00ednh th\u1ee9c m\u00f9a World Cup 2026 nh\u01b0ng v\u1eabn t\u1ecfa s\u00e1ng khi l\u00e0m marketing th\u00f4ng minh.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webie.com.vn\/vi\/world-cup-2026-khong-tai-tro-chinh-thuc-cac-thuong-hieu-van-toa-sang-bang-cach-nao\/","og_locale":"vi_VN","og_type":"article","og_title":"[Case Study] World Cup 2026: Without Official Sponsorship, How Do Brands Still Manage To Shine?","og_description":"How non-official sponsors can still stand out during the World Cup 2026 through smart marketing strategies.","og_url":"https:\/\/webie.com.vn\/vi\/world-cup-2026-khong-tai-tro-chinh-thuc-cac-thuong-hieu-van-toa-sang-bang-cach-nao\/","og_site_name":"Webie Vietnam","article_publisher":"https:\/\/www.facebook.com\/Webie.Vietnam","article_published_time":"2026-05-19T04:27:35+00:00","article_modified_time":"2026-05-19T04:27:41+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Bia-web-19_5.png","type":"image\/png"}],"author":"Webie Vietnam","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Webie Vietnam","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"5 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/webie.com.vn\/world-cup-2026-non-official-sponsors-how-brands-still-shine\/#article","isPartOf":{"@id":"https:\/\/webie.com.vn\/world-cup-2026-non-official-sponsors-how-brands-still-shine\/"},"author":{"name":"Webie Vietnam","@id":"https:\/\/webie.com.vn\/#\/schema\/person\/bcad9a05bee5fea6460f7af778f8ea07"},"headline":"[Case Study] World Cup 2026: Without Official Sponsorship, How Do Brands Still Manage To Shine?","datePublished":"2026-05-19T04:27:35+00:00","dateModified":"2026-05-19T04:27:41+00:00","mainEntityOfPage":{"@id":"https:\/\/webie.com.vn\/world-cup-2026-non-official-sponsors-how-brands-still-shine\/"},"wordCount":1011,"commentCount":0,"publisher":{"@id":"https:\/\/webie.com.vn\/#organization"},"image":{"@id":"https:\/\/webie.com.vn\/world-cup-2026-non-official-sponsors-how-brands-still-shine\/#primaryimage"},"thumbnailUrl":"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Bia-web-19_5.png","keywords":["WorldCup2026","WebieVietnam","WebieForBusiness"],"articleSection":["Digital Marketing"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/webie.com.vn\/world-cup-2026-non-official-sponsors-how-brands-still-shine\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/webie.com.vn\/world-cup-2026-non-official-sponsors-how-brands-still-shine\/","url":"https:\/\/webie.com.vn\/world-cup-2026-non-official-sponsors-how-brands-still-shine\/","name":"World Cup 2026: Kh\u00f4ng t\u00e0i tr\u1ee3 ch\u00ednh th\u1ee9c, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1eabn to\u1ea3 s\u00e1ng b\u1eb1ng c\u00e1ch n\u00e0o?","isPartOf":{"@id":"https:\/\/webie.com.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webie.com.vn\/world-cup-2026-non-official-sponsors-how-brands-still-shine\/#primaryimage"},"image":{"@id":"https:\/\/webie.com.vn\/world-cup-2026-non-official-sponsors-how-brands-still-shine\/#primaryimage"},"thumbnailUrl":"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Bia-web-19_5.png","datePublished":"2026-05-19T04:27:35+00:00","dateModified":"2026-05-19T04:27:41+00:00","description":"C\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng t\u00e0i tr\u1ee3 ch\u00ednh th\u1ee9c m\u00f9a World Cup 2026 nh\u01b0ng v\u1eabn t\u1ecfa s\u00e1ng khi l\u00e0m marketing th\u00f4ng minh.","breadcrumb":{"@id":"https:\/\/webie.com.vn\/world-cup-2026-non-official-sponsors-how-brands-still-shine\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webie.com.vn\/world-cup-2026-non-official-sponsors-how-brands-still-shine\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/webie.com.vn\/world-cup-2026-non-official-sponsors-how-brands-still-shine\/#primaryimage","url":"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Bia-web-19_5.png","contentUrl":"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/05\/Bia-web-19_5.png","width":1280,"height":720,"caption":"world cup 2026"},{"@type":"BreadcrumbList","@id":"https:\/\/webie.com.vn\/world-cup-2026-non-official-sponsors-how-brands-still-shine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/webie.com.vn\/"},{"@type":"ListItem","position":2,"name":"[Case Study] World Cup 2026: Without Official Sponsorship, How Do Brands Still Manage To Shine?"}]},{"@type":"WebSite","@id":"https:\/\/webie.com.vn\/#website","url":"https:\/\/webie.com.vn\/","name":"Webie Vietnam","description":"Just another WordPress site","publisher":{"@id":"https:\/\/webie.com.vn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webie.com.vn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/webie.com.vn\/#organization","name":"Webie Vietnam","url":"https:\/\/webie.com.vn\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/webie.com.vn\/#\/schema\/logo\/image\/","url":"https:\/\/webie.com.vn\/wp-content\/uploads\/2025\/04\/webie-logo.webp","contentUrl":"https:\/\/webie.com.vn\/wp-content\/uploads\/2025\/04\/webie-logo.webp","width":320,"height":243,"caption":"Webie Vietnam"},"image":{"@id":"https:\/\/webie.com.vn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Webie.Vietnam","https:\/\/www.linkedin.com\/company\/webie-vietnam-co-ltd"]},{"@type":"Person","@id":"https:\/\/webie.com.vn\/#\/schema\/person\/bcad9a05bee5fea6460f7af778f8ea07","name":"Webie Vietnam","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/secure.gravatar.com\/avatar\/8708298db00eb3030ec6300b4000ab505c9adccfa0d3a095613bf2791066057e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8708298db00eb3030ec6300b4000ab505c9adccfa0d3a095613bf2791066057e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8708298db00eb3030ec6300b4000ab505c9adccfa0d3a095613bf2791066057e?s=96&d=mm&r=g","caption":"Webie Vietnam"},"url":"https:\/\/webie.com.vn\/vi\/author\/webie-team\/"}]}},"_links":{"self":[{"href":"https:\/\/webie.com.vn\/vi\/wp-json\/wp\/v2\/posts\/12548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webie.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webie.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webie.com.vn\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webie.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=12548"}],"version-history":[{"count":1,"href":"https:\/\/webie.com.vn\/vi\/wp-json\/wp\/v2\/posts\/12548\/revisions"}],"predecessor-version":[{"id":12553,"href":"https:\/\/webie.com.vn\/vi\/wp-json\/wp\/v2\/posts\/12548\/revisions\/12553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webie.com.vn\/vi\/wp-json\/wp\/v2\/media\/12549"}],"wp:attachment":[{"href":"https:\/\/webie.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=12548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webie.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=12548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webie.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=12548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}