{"id":13331,"date":"2026-09-02T18:36:38","date_gmt":"2026-09-02T11:36:38","guid":{"rendered":"https:\/\/webie.com.vn\/?p=13331"},"modified":"2026-09-02T18:36:45","modified_gmt":"2026-09-02T11:36:45","slug":"how-to-design-a-high-converting-landing-page-a-practical-guide-for-smes","status":"publish","type":"post","link":"https:\/\/webie.com.vn\/vi\/how-to-design-a-high-converting-landing-page-a-practical-guide-for-smes\/","title":{"rendered":"Thi\u1ebft k\u1ebf landing page chuy\u1ec3n \u0111\u1ed5i cao: H\u01b0\u1edbng d\u1eabn th\u1ef1c t\u1ebf cho SME"},"content":{"rendered":"<p class=\"wp-block-paragraph\">B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ed5 bao nhi\u00eau traffic tu\u1ef3 th\u00edch v\u1ec1 website, nh\u01b0ng n\u1ebfu trang kh\u00e1ch v\u1eeba v\u00e0o kh\u00f4ng thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c h\u1ecd h\u00e0nh \u0111\u1ed9ng, th\u00ec l\u01b0\u1ee3ng traffic \u0111\u00f3 ch\u1ec9 l\u00e0 ng\u00e2n s\u00e1ch b\u1ecb l\u00e3ng ph\u00ed. M\u1ed9t landing page chuy\u1ec3n \u0111\u1ed5i cao ch\u00ednh l\u00e0 ranh gi\u1edbi gi\u1eefa \u201cl\u01b0\u1ee3t click\u201d v\u00e0 \u201ckh\u00e1ch h\u00e0ng\u201d, v\u00e0 v\u1edbi m\u1ed9t SME, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u1ea3i thi\u1ec7n c\u00f3 t\u1ef7 su\u1ea5t sinh l\u1eddi cao nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i vi\u1ebft n\u00e0y b\u00f3c t\u00e1ch \u0111i\u1ec1u g\u00ec l\u00e0m n\u00ean m\u1ed9t landing page chuy\u1ec3n \u0111\u1ed5i, c\u00e1c ph\u1ea7n c\u1ea7n c\u00f3, nh\u1eefng l\u1ed7i \u00e2m th\u1ea7m gi\u1ebft ch\u1ebft k\u1ebft qu\u1ea3, v\u00e0 c\u00e1c \u00fd t\u01b0\u1edfng trang th\u1ef1c t\u1ebf cho SME Vi\u1ec7t Nam trong l\u0129nh v\u1ef1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n, F&amp;B, gi\u00e1o d\u1ee5c v\u00e0 wellness.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webie.com.vn\/vi\/how-to-design-a-high-converting-landing-page-a-practical-guide-for-smes\/#What_Makes_a_Landing_Page_%E2%80%9CHigh-Converting%E2%80%9D\" >Th\u1ebf n\u00e0o l\u00e0 landing page \u201cchuy\u1ec3n \u0111\u1ed5i cao\u201d?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webie.com.vn\/vi\/how-to-design-a-high-converting-landing-page-a-practical-guide-for-smes\/#The_Anatomy_of_a_Landing_Page_That_Converts\" >Gi\u1ea3i ph\u1eabu m\u1ed9t landing page chuy\u1ec3n \u0111\u1ed5i<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webie.com.vn\/vi\/how-to-design-a-high-converting-landing-page-a-practical-guide-for-smes\/#A_clear_value_proposition\" >\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webie.com.vn\/vi\/how-to-design-a-high-converting-landing-page-a-practical-guide-for-smes\/#Benefits_before_features\" >L\u1ee3i \u00edch tr\u01b0\u1edbc, t\u00ednh n\u0103ng sau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webie.com.vn\/vi\/how-to-design-a-high-converting-landing-page-a-practical-guide-for-smes\/#Social_proof_that_builds_trust\" >B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i t\u1ea1o ni\u1ec1m tin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webie.com.vn\/vi\/how-to-design-a-high-converting-landing-page-a-practical-guide-for-smes\/#One_focused_call_to_action\" >M\u1ed9t CTA duy nh\u1ea5t, t\u1eadp trung<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webie.com.vn\/vi\/how-to-design-a-high-converting-landing-page-a-practical-guide-for-smes\/#Reducing_Friction_The_Form_and_the_Fold\" >Gi\u1ea3m ma s\u00e1t: Form v\u00e0 ph\u1ea7n tr\u00ean m\u00e0n h\u00ecnh \u0111\u1ea7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/webie.com.vn\/vi\/how-to-design-a-high-converting-landing-page-a-practical-guide-for-smes\/#Common_Mistakes_That_Kill_Conversions\" >Nh\u1eefng l\u1ed7i ph\u1ed5 bi\u1ebfn gi\u1ebft ch\u1ebft chuy\u1ec3n \u0111\u1ed5i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/webie.com.vn\/vi\/how-to-design-a-high-converting-landing-page-a-practical-guide-for-smes\/#Landing_Page_Ideas_for_Vietnamese_SMEs\" >\u00dd t\u01b0\u1edfng landing page cho SME Vi\u1ec7t Nam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/webie.com.vn\/vi\/how-to-design-a-high-converting-landing-page-a-practical-guide-for-smes\/#How_to_Test_and_Improve_Over_Time\" >C\u00e1ch ki\u1ec3m th\u1eed v\u00e0 c\u1ea3i thi\u1ec7n theo th\u1eddi gian<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/webie.com.vn\/vi\/how-to-design-a-high-converting-landing-page-a-practical-guide-for-smes\/#Frequently_Asked_Questions\" >Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/webie.com.vn\/vi\/how-to-design-a-high-converting-landing-page-a-practical-guide-for-smes\/#Build_Your_Landing_Page_with_Webie\" >D\u1ef1ng landing page c\u00f9ng Webie<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-what-makes-a-landing-page-high-converting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Makes_a_Landing_Page_%E2%80%9CHigh-Converting%E2%80%9D\"><\/span><strong>Th\u1ebf n\u00e0o l\u00e0 landing page \u201cchuy\u1ec3n \u0111\u1ed5i cao\u201d?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Landing page l\u00e0 m\u1ed9t trang \u0111\u1ed9c l\u1eadp \u0111\u01b0\u1ee3c d\u1ef1ng quanh m\u1ed9t m\u1ee5c ti\u00eau duy nh\u1ea5t, \u0111\u1eb7t l\u1ecbch xem nh\u00e0, \u0111\u0103ng k\u00fd h\u1ecdc th\u1eed, \u0111\u1eb7t b\u00e0n, y\u00eau c\u1ea7u b\u00e1o gi\u00e1. Kh\u00e1c v\u1edbi trang ch\u1ee7 v\u1ed1n ph\u1ee5c v\u1ee5 nhi\u1ec1u nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng, landing page n\u00f3i chuy\u1ec7n v\u1edbi m\u1ed9t kh\u00e1ch c\u00f3 m\u1ed9t \u00fd \u0111\u1ecbnh, v\u00e0 lo\u1ea1i b\u1ecf m\u1ecdi th\u1ee9 kh\u00f4ng ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cChuy\u1ec3n \u0111\u1ed5i cao\u201d \u0111\u01a1n gi\u1ea3n l\u00e0 t\u1ef7 l\u1ec7 kh\u00e1ch ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau \u0111\u00f3 l\u1edbn h\u01a1n. N\u00f3 hi\u1ebfm khi \u0111\u1ebfn t\u1eeb m\u1ed9t m\u1eb9o kh\u00f4n kh\u00e9o; n\u00f3 \u0111\u1ebfn t\u1eeb vi\u1ec7c tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch theo \u0111\u00fang th\u1ee9 t\u1ef1, t\u1ea1o ni\u1ec1m tin, v\u00e0 l\u00e0m cho b\u01b0\u1edbc ti\u1ebfp theo d\u1ec5 nh\u01b0 kh\u00f4ng. L\u00e0m \u0111\u00fang chu\u1ed7i n\u00e0y, c\u00f9ng m\u1ed9t kho\u1ea3n chi qu\u1ea3ng c\u00e1o s\u1ebd ra r\u00f5 r\u1ec7t nhi\u1ec1u lead h\u01a1n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/09\/pexels-vera-cires-6983-41227-1024x682.jpg\" alt=\"\" class=\"wp-image-13332\" srcset=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/09\/pexels-vera-cires-6983-41227-1024x682.jpg 1024w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/09\/pexels-vera-cires-6983-41227-767x511.jpg 767w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/09\/pexels-vera-cires-6983-41227-300x200.jpg 300w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/09\/pexels-vera-cires-6983-41227-1536x1024.jpg 1536w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/09\/pexels-vera-cires-6983-41227-2048x1365.jpg 2048w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/09\/pexels-vera-cires-6983-41227-18x12.jpg 18w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/09\/pexels-vera-cires-6983-41227-720x480.jpg 720w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"h-the-anatomy-of-a-landing-page-that-converts\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Anatomy_of_a_Landing_Page_That_Converts\"><\/span><strong>Gi\u1ea3i ph\u1eabu m\u1ed9t landing page chuy\u1ec3n \u0111\u1ed5i<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed7i kh\u00e1ch \u0111\u1ec1u ch\u1ea1y qua m\u1ed9t danh s\u00e1ch ki\u1ec3m tra th\u1ea7m l\u1eb7ng khi h\u1ecd cu\u1ed9n trang. M\u1ed9t trang chuy\u1ec3n \u0111\u1ed5i s\u1ebd tr\u1ea3 l\u1eddi t\u1eebng c\u00e2u h\u1ecfi theo th\u1ee9 t\u1ef1 n\u00e0y, t\u1eeb tr\u00ean xu\u1ed1ng d\u01b0\u1edbi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb (value proposition): \u201cTrang n\u00e0y \u0111ang m\u1eddi ch\u00e0o c\u00e1i g\u00ec?\u201d<\/li>\n\n\n\n<li>L\u1ee3i \u00edch: \u201cN\u00f3 gi\u00fap g\u00ec cho t\u00f4i?\u201d<\/li>\n\n\n\n<li>T\u00ednh n\u0103ng: \u201cN\u00f3 v\u1eadn h\u00e0nh th\u1ebf n\u00e0o?\u201d<\/li>\n\n\n\n<li>B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i (social proof): \u201cV\u00ec sao t\u00f4i n\u00ean tin b\u1ea1n?\u201d<\/li>\n\n\n\n<li>K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA): \u201cB\u01b0\u1edbc ti\u1ebfp theo t\u00f4i l\u00e0m g\u00ec?\u201d<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-a-clear-value-proposition\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_clear_value_proposition\"><\/span><strong>\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n c\u1ea7n n\u00f3i, ch\u1ec9 trong m\u1ed9t c\u00e2u, b\u1ea1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec v\u00e0 cho ai. Tr\u00e1nh nh\u1eefng tuy\u00ean b\u1ed1 chung chung, m\u1ed9t ph\u00e9p th\u1eed h\u1eefu \u00edch l\u00e0 li\u1ec7u \u0111i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i c\u00f3 c\u00f2n \u0111\u00fang kh\u00f4ng. \u201cS\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 t\u1ed1t\u201d l\u00e0 v\u00f4 ngh\u0129a v\u00ec ch\u1eb3ng ai h\u1ee9a \u0111i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i; \u201cN\u1ed9i th\u1ea5t th\u1ee7 c\u00f4ng cho c\u0103n h\u1ed9 nh\u1ecf trong ph\u1ed1\u201d m\u1edbi th\u1ef1c s\u1ef1 n\u00f3i l\u00ean \u0111i\u1ec1u g\u00ec \u0111\u00f3. L\u1eddi h\u1ee9a c\u00e0ng r\u00f5, kh\u00e1ch c\u00e0ng nhanh quy\u1ebft \u0111\u1ecbnh \u0111\u1ecdc ti\u1ebfp.<\/p>\n\n\n\n<h3 id=\"h-benefits-before-features\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_before_features\"><\/span><strong>L\u1ee3i \u00edch tr\u01b0\u1edbc, t\u00ednh n\u0103ng sau<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00e1ch quan t\u00e2m k\u1ebft qu\u1ea3 tr\u01b0\u1edbc khi quan t\u00e2m c\u01a1 ch\u1ebf. H\u00e3y d\u1eabn d\u1eaft b\u1eb1ng c\u00e1i h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c, \u201cL\u1ea5p \u0111\u1ea7y l\u1edbp h\u1ecdc trong m\u1ed9t tu\u1ea7n\u201d, r\u1ed3i m\u1edbi \u0111\u1ee1 b\u1eb1ng t\u00ednh n\u0103ng khi\u1ebfn \u0111i\u1ec1u \u0111\u00f3 kh\u1ea3 thi, \u201c\u0111\u1eb7t l\u1ecbch t\u1ef1 \u0111\u1ed9ng v\u00e0 nh\u1eafc l\u1ecbch\u201d. T\u1eadp trung v\u00e0o l\u1ee3i \u00edch cho h\u1ecd trong v\u00e0i gi\u00e2y \u0111\u1ea7u, kh\u00f4ng ph\u1ea3i l\u1ecbch s\u1eed c\u00f4ng ty hay tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 id=\"h-social-proof-that-builds-trust\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_proof_that_builds_trust\"><\/span><strong>B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i t\u1ea1o ni\u1ec1m tin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con ng\u01b0\u1eddi tin ng\u01b0\u1eddi kh\u00e1c h\u01a1n tin th\u01b0\u01a1ng hi\u1ec7u. H\u00e3y tr\u01b0ng ra \u0111\u00e1nh gi\u00e1 th\u1eadt, s\u1ed1 sao, logo kh\u00e1ch h\u00e0ng, ho\u1eb7c testimonial ng\u1eafn ngay c\u1ea1nh \u0111i\u1ec3m ra quy\u1ebft \u0111\u1ecbnh. L\u01b0\u1ee3ng \u0111\u00e1nh gi\u00e1 l\u1edbn v\u00e0 s\u1ed1 sao hi\u1ec3n th\u1ecb t\u1ea1o uy t\u00edn ngay l\u1eadp t\u1ee9c, v\u00e0 bi\u1ebfn khu v\u1ef1c \u0111\u00e1nh gi\u00e1 th\u00e0nh m\u1ed9t anchor b\u1ea5m \u0111\u01b0\u1ee3c s\u1ebd gi\u1eef kh\u00e1ch \u1edf l\u1ea1i trang thay v\u00ec r\u1eddi \u0111i \u0111\u1ec3 ki\u1ec3m ch\u1ee9ng b\u1ea1n \u1edf n\u01a1i kh\u00e1c.<\/p>\n\n\n\n<h3 id=\"h-one-focused-call-to-action\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"One_focused_call_to_action\"><\/span><strong>M\u1ed9t CTA duy nh\u1ea5t, t\u1eadp trung<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed7i landing page n\u00ean c\u00f3 m\u1ed9t h\u00e0nh \u0111\u1ed9ng ch\u00ednh, l\u1eb7p l\u1ea1i khi kh\u00e1ch cu\u1ed9n trang. Qu\u00e1 nhi\u1ec1u n\u00fat c\u1ea1nh tranh nhau s\u1ebd l\u00e0m lo\u00e3ng quy\u1ebft \u0111\u1ecbnh. N\u1ebfu bu\u1ed9c ph\u1ea3i c\u00f3 l\u1ef1a ch\u1ecdn th\u1ee9 hai, h\u00e3y l\u00e0m n\u00f3 \u00edt cam k\u1ebft h\u01a1n (nh\u01b0 \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin) v\u00e0 cho n\u00f3 tr\u1ecdng l\u01b0\u1ee3ng th\u1ecb gi\u00e1c nh\u1ecf h\u01a1n h\u1eb3n CTA ch\u00ednh. Vi\u1ebft n\u00fat theo ki\u1ec3u h\u00e0nh \u0111\u1ed9ng k\u00e8m k\u1ebft qu\u1ea3, \u201c\u0110\u1eb7t l\u1ecbch t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed\u201d, \u0111\u1eebng d\u00f9ng \u201cG\u1eedi\u201d.<\/p>\n\n\n\n<h2 id=\"h-reducing-friction-the-form-and-the-fold\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reducing_Friction_The_Form_and_the_Fold\"><\/span><strong>Gi\u1ea3m ma s\u00e1t: Form v\u00e0 ph\u1ea7n tr\u00ean m\u00e0n h\u00ecnh \u0111\u1ea7u<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Khi kh\u00e1ch \u0111\u00e3 b\u1ecb thuy\u1ebft ph\u1ee5c, ma s\u00e1t m\u1edbi l\u00e0 th\u1ee9 khi\u1ebfn b\u1ea1n m\u1ea5t h\u1ecd. Ph\u1ea7n l\u1edbn chuy\u1ec3n \u0111\u1ed5i b\u1ecb b\u1ecf d\u1edf x\u1ea3y ra \u1edf form v\u00e0 ph\u00eda d\u01b0\u1edbi m\u00e0n h\u00ecnh \u0111\u1ea7u (below the fold), n\u00ean h\u00e3y si\u1ebft c\u1ea3 hai:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u1ecfi c\u00e0ng \u00edt tr\u01b0\u1eddng c\u00e0ng t\u1ed1t, th\u01b0\u1eddng t\u00ean v\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c email l\u00e0 \u0111\u1ee7 cho l\u1ea7n li\u00ean h\u1ec7 \u0111\u1ea7u ti\u00ean.<\/li>\n\n\n\n<li>\u0110\u1eb7t m\u1ed9t d\u00f2ng cam k\u1ebft b\u1ea3o m\u1eadt ng\u1eafn ngay c\u1ea1nh form, \u0111\u00fang n\u01a1i kh\u00e1ch lo v\u1ec1 d\u1eef li\u1ec7u c\u1ee7a h\u1ecd, \u0111\u1eebng gi\u1ea5u trong trang ch\u00ednh s\u00e1ch.<\/li>\n\n\n\n<li>Gi\u1eef \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb v\u00e0 CTA ch\u00ednh hi\u1ec3n th\u1ecb ngay tr\u00ean m\u00e0n h\u00ecnh \u0111\u1ea7u, \u0111\u1ec3 l\u1eddi m\u1eddi ch\u00e0o r\u00f5 r\u00e0ng tr\u01b0\u1edbc khi ai \u0111\u00f3 cu\u1ed9n xu\u1ed1ng.<\/li>\n\n\n\n<li>Thi\u1ebft k\u1ebf mobile-first: ph\u1ea7n l\u1edbn kh\u00e1ch Vi\u1ec7t Nam v\u00e0o b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i, n\u00ean v\u00f9ng ch\u1ea1m, c\u1ee1 ch\u1eef v\u00e0 form ph\u1ea3i ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u1edbi ng\u00f3n tay c\u00e1i tr\u01b0\u1edbc ti\u00ean.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/09\/pexels-amina-filkins-5424640-1024x683.jpg\" alt=\"\" class=\"wp-image-13333\" srcset=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/09\/pexels-amina-filkins-5424640-1024x683.jpg 1024w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/09\/pexels-amina-filkins-5424640-300x200.jpg 300w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/09\/pexels-amina-filkins-5424640-768x512.jpg 768w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/09\/pexels-amina-filkins-5424640-1536x1024.jpg 1536w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/09\/pexels-amina-filkins-5424640-18x12.jpg 18w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/09\/pexels-amina-filkins-5424640-2048x1365.jpg 2048w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/09\/pexels-amina-filkins-5424640-720x480.jpg 720w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"h-common-mistakes-that-kill-conversions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Mistakes_That_Kill_Conversions\"><\/span><strong>Nh\u1eefng l\u1ed7i ph\u1ed5 bi\u1ebfn gi\u1ebft ch\u1ebft chuy\u1ec3n \u0111\u1ed5i<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u1ea7u h\u1ebft c\u00e1c trang ho\u1ea1t \u0111\u1ed9ng k\u00e9m \u0111\u1ec1u m\u1eafc chung nh\u1eefng l\u1ed7i c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c. H\u00e3y \u0111\u1ec3 \u00fd nh\u1eefng \u0111i\u1ec3m sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u1ec7ch th\u00f4ng \u0111i\u1ec7p: qu\u1ea3ng c\u00e1o h\u1ee9a m\u1ed9t \u0111\u1eb1ng, trang n\u00f3i m\u1ed9t n\u1ebbo. Ch\u01b0a t\u1edbi m\u1ed9t n\u1eeda marketer \u0111\u1ed3ng b\u1ed9 n\u1ed9i dung qu\u1ea3ng c\u00e1o v\u1edbi landing page, h\u00e3y ch\u1eafc b\u1ea1n thu\u1ed9c n\u1eeda t\u1ed1t h\u01a1n.<\/li>\n\n\n\n<li>Qu\u00e1 nhi\u1ec1u CTA: n\u0103m li\u00ean k\u1ebft d\u1eabn t\u1edbi n\u0103m n\u01a1i ngh\u0129a l\u00e0 kh\u00e1ch ch\u1eb3ng ch\u1ecdn c\u00e1i n\u00e0o.<\/li>\n\n\n\n<li>K\u1ec3 chuy\u1ec7n c\u00f4ng ty thay v\u00ec gi\u00e1 tr\u1ecb cho kh\u00e1ch: \u0111o\u1ea1n \u201cv\u1ec1 ch\u00fang t\u00f4i\u201d d\u00e0i d\u00f2ng tr\u01b0\u1edbc khi kh\u00e1ch bi\u1ebft h\u1ecd \u0111\u01b0\u1ee3c l\u1ee3i g\u00ec.<\/li>\n\n\n\n<li>R\u1ed1i m\u1eaft: qu\u00e1 nhi\u1ec1u ph\u1ea7n t\u1eed gi\u00e0nh s\u1ef1 ch\u00fa \u00fd. Khi ph\u00e2n v\u00e2n, h\u00e3y t\u1ef1 h\u1ecfi m\u1ed7i kh\u1ed1i: c\u00f3 th\u1ec3 b\u1ecf, \u1ea9n, hay thu nh\u1ecf n\u00f3 kh\u00f4ng?<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-landing-page-ideas-for-vietnamese-smes\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Landing_Page_Ideas_for_Vietnamese_SMEs\"><\/span><strong>\u00dd t\u01b0\u1edfng landing page cho SME Vi\u1ec7t Nam<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Khung n\u00e0y th\u00edch \u1ee9ng v\u1edbi m\u1ecdi ng\u00e0nh. Doanh nghi\u1ec7p b\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u00f3 th\u1ec3 d\u1ef1ng m\u1ed9t trang cho m\u1ed7i d\u1ef1 \u00e1n, k\u00e8m th\u01b0 vi\u1ec7n \u1ea3nh, b\u1ea3n \u0111\u1ed3 v\u1ecb tr\u00ed v\u00e0 form \u201c\u0110\u0103ng k\u00fd xem nh\u00e0\u201d. Th\u01b0\u01a1ng hi\u1ec7u F&amp;B c\u00f3 th\u1ec3 ch\u1ea1y m\u1ed9t trang cho menu theo m\u00f9a ho\u1eb7c khuy\u1ebfn m\u00e3i, d\u1eabn th\u1eb3ng t\u1edbi \u0111\u1eb7t b\u00e0n. M\u1ed9t tr\u01b0\u1eddng h\u1ecdc hay trung t\u00e2m c\u00f3 th\u1ec3 t\u1ea1o trang \u201c\u0110\u1eb7t l\u1ecbch h\u1ecdc th\u1eed mi\u1ec5n ph\u00ed\u201d, c\u00f2n spa hay ph\u00f2ng kh\u00e1m th\u00ec trang \u201cGi\u1eef ch\u1ed7 bu\u1ed5i \u0111\u1ea7u ti\u00ean\u201d g\u1eafn v\u1edbi m\u1ed9t \u01b0u \u0111\u00e3i c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p, quy t\u1eafc \u0111\u1ec1u gi\u1ed1ng nhau: m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng, m\u1ed9t l\u1eddi m\u1eddi ch\u00e0o, m\u1ed9t h\u00e0nh \u0111\u1ed9ng. \u0110\u1ea9y m\u1ed9t c\u00fa click qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed v\u1ec1 trang ch\u1ee7 chung chung thay v\u00ec m\u1ed9t landing page kh\u1edbp th\u00f4ng \u0111i\u1ec7p l\u00e0 m\u1ed9t trong nh\u1eefng l\u1ed7i ph\u1ed5 bi\u1ebfn nh\u1ea5t, v\u00e0 t\u1ed1n k\u00e9m nh\u1ea5t, m\u00e0 SME hay m\u1eafc.<\/p>\n\n\n\n<h2 id=\"h-how-to-test-and-improve-over-time\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Test_and_Improve_Over_Time\"><\/span><strong>C\u00e1ch ki\u1ec3m th\u1eed v\u00e0 c\u1ea3i thi\u1ec7n theo th\u1eddi gian<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t landing page kh\u00f4ng bao gi\u1edd \u201cxong h\u1eb3n\u201d, nh\u1eefng trang hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u01b0\u1ee3c tinh ch\u1ec9nh b\u1eb1ng d\u1eef li\u1ec7u, kh\u00f4ng ph\u1ea3i ph\u1ecfng \u0111o\u00e1n. Ba ph\u01b0\u01a1ng ph\u00e1p chi ph\u00ed th\u1ea5p d\u01b0\u1edbi \u0111\u00e2y \u0111i r\u1ea5t xa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Five-second test: cho m\u1ed9t ng\u01b0\u1eddi l\u1ea1 xem trang trong v\u00e0i gi\u00e2y r\u1ed3i h\u1ecfi h\u1ecd nh\u1edb g\u00ec, n\u00f3 cho bi\u1ebft \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n c\u00f3 \u201c\u0103n\u201d hay kh\u00f4ng.<\/li>\n\n\n\n<li>Kh\u1ea3o s\u00e1t tho\u00e1t trang m\u1ed9t c\u00e2u: h\u1ecfi kh\u00e1ch r\u1eddi \u0111i v\u00ec sao ch\u01b0a h\u00e0nh \u0111\u1ed9ng, r\u1ed3i tr\u1ea3 l\u1eddi th\u1eb3ng ph\u1ea3n \u0111\u1ed1i \u0111\u00f3 ngay trong n\u1ed9i dung.<\/li>\n\n\n\n<li>A\/B testing: m\u1ed7i l\u1ea7n ch\u1ec9 th\u1eed m\u1ed9t thay \u0111\u1ed5i, ti\u00eau \u0111\u1ec1, \u1ea3nh hero, hay m\u00e0u n\u00fat, v\u00e0 gi\u1eef l\u1ea1i c\u00e1i th\u1eafng c\u00f3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-frequently-asked-questions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1788348495419\"><strong class=\"schema-faq-question\"><strong>Landing page n\u00ean d\u00e0i bao nhi\u00eau?<\/strong><\/strong> <p class=\"schema-faq-answer\">D\u00e0i \u0111\u1ee7 \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch, v\u00e0 kh\u00f4ng d\u00e0i h\u01a1n. M\u1ed9t l\u1eddi m\u1eddi ch\u00e0o \u00edt r\u1ee7i ro (h\u1ecdc th\u1eed mi\u1ec5n ph\u00ed) c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i tr\u00ean m\u1ed9t trang ng\u1eafn; m\u1ed9t quy\u1ebft \u0111\u1ecbnh c\u00e2n nh\u1eafc l\u1edbn (mua nh\u00e0, mua kho\u00e1 h\u1ecdc) th\u01b0\u1eddng c\u1ea7n nhi\u1ec1u b\u1eb1ng ch\u1ee9ng v\u00e0 chi ti\u1ebft h\u01a1n. H\u00e3y \u0111\u1ec3 \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a quy\u1ebft \u0111\u1ecbnh, ch\u1ee9 kh\u00f4ng ph\u1ea3i s\u1ed1 ch\u1eef, quy\u1ebft \u0111\u1ecbnh \u0111\u1ed9 d\u00e0i.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1788348497122\"><strong class=\"schema-faq-question\"><strong>Landing page kh\u00e1c trang ch\u1ee7 \u1edf \u0111i\u1ec3m n\u00e0o?<\/strong><\/strong> <p class=\"schema-faq-answer\">Trang ch\u1ee7 l\u00e0 m\u1ed9t \u0111i\u1ec3m trung t\u00e2m ph\u1ee5c v\u1ee5 nhi\u1ec1u kh\u00e1ch v\u00e0 d\u1eabn ra kh\u1eafp n\u01a1i. Landing page \u0111\u01b0\u1ee3c d\u1ef1ng cho m\u1ed9t chi\u1ebfn d\u1ecbch v\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng, \u0111\u00e3 lo\u1ea1i b\u1ecf m\u1ecdi th\u1ee9 g\u00e2y xao nh\u00e3ng. V\u1edbi qu\u1ea3ng c\u00e1o, email v\u00e0 chi\u1ebfn d\u1ecbch social, lu\u00f4n \u0111\u1ea9y traffic v\u1ec1 m\u1ed9t landing page ri\u00eang, \u0111\u1eebng \u0111\u1ea9y v\u1ec1 trang ch\u1ee7.<\/p> <\/div> <\/div>\n\n\n\n<h2 id=\"h-build-your-landing-page-with-webie\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_Your_Landing_Page_with_Webie\"><\/span><strong>D\u1ef1ng landing page c\u00f9ng Webie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">N\u1ebfu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n mang v\u1ec1 click nh\u01b0ng \u00edt lead, landing page th\u01b0\u1eddng l\u00e0 n\u01a1i b\u1ecb r\u00f2 r\u1ec9. \u0110\u1ed9i thi\u1ebft k\u1ebf website c\u1ee7a Webie d\u1ef1ng nh\u1eefng landing page nhanh, mobile-first, xoay quanh m\u1ed9t m\u1ee5c ti\u00eau duy nh\u1ea5t, v\u00e0 g\u1eafn ch\u00fang v\u1edbi chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n \u0111\u1ec3 m\u1ed7i c\u00fa click c\u00f3 c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i t\u1ed1t nh\u1ea5t. Xem ch\u00fang t\u00f4i c\u00f3 g\u00ec t\u1ea1i <a href=\"https:\/\/webie.com.vn\/vi\/services\/\" target=\"_self\"><u>trang d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf website<\/u><\/a>, ho\u1eb7c li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp: hotline +84 969 838 467 ho\u1eb7c email huyen.dang@webie.com.vn \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ngu\u1ed3n tham kh\u1ea3o: Smashing Magazine - \u201cHow To Create A Compelling Landing Page\u201d v\u00e0 \u201cHow To Create Customer-Centric Landing Pages\u201d.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>You can drive all the traffic you want to your website, but if the page visitors land on does not persuade them to act, that traffic is wasted budget. A high-converting landing page is the difference between clicks and customers, and for an SME, it is one of the highest-return improvements you can make. This [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[51,268,329],"class_list":["post-13331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website","tag-webiesolutions","tag-websitedesign","tag-landing-page"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>High-Converting Landing Page Guide for SMEs | Webie<\/title>\n<meta name=\"description\" content=\"Learn how to design a landing page that converts: value proposition, hero, social proof, CTA, and form tips, a practical guide for Vietnamese SMEs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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