{"id":13701,"date":"2026-11-12T02:51:52","date_gmt":"2026-11-11T19:51:52","guid":{"rendered":"https:\/\/webie.com.vn\/tet-2027-marketing-campaign-plan-sme\/"},"modified":"2026-11-12T02:51:52","modified_gmt":"2026-11-11T19:51:52","slug":"tet-2027-marketing-campaign-plan-sme","status":"publish","type":"post","link":"https:\/\/webie.com.vn\/vi\/tet-2027-marketing-campaign-plan-sme\/","title":{"rendered":"K\u1ebf ho\u1ea1ch marketing T\u1ebft 2027 cho SME t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n \u0111ang \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf t\u1ea1i Vi\u1ec7t Nam, th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch marketing T\u1ebft 2027 l\u00e0 ngay b\u00e2y gi\u1edd. T\u1ebft \u0110inh M\u00f9i r\u01a1i v\u00e0o th\u1ee9 B\u1ea3y ng\u00e0y 6\/2\/2027, v\u00e0 nhu c\u1ea7u mua s\u1eafm b\u1eaft \u0111\u1ea7u t\u0103ng m\u1ea1nh t\u1eeb 4 \u0111\u1ebfn 9 tu\u1ea7n tr\u01b0\u1edbc T\u1ebft, n\u00ean c\u1eeda s\u1ed5 b\u00e1n h\u00e0ng th\u1ef1c s\u1ef1 m\u1edf ra ngay \u0111\u1ea7u th\u00e1ng 1. B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0a cho b\u1ea1n m\u1ed9t timeline \u0111\u1ebfm ng\u01b0\u1ee3c, m\u1ed9t khung ng\u00e2n s\u00e1ch v\u00e0 m\u1ed9t playbook k\u00eanh \u0111\u1ec3 chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n ch\u1ea1y v\u00e0 \u1ea5m l\u00ean tr\u01b0\u1edbc khi phi\u00ean \u0111\u1ea5u gi\u00e1 qu\u1ea3ng c\u00e1o \u0111\u00f4ng \u0111\u00fac v\u00e0 chi ph\u00ed leo thang.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webie.com.vn\/vi\/tet-2027-marketing-campaign-plan-sme\/#Why_Tet_2027_planning_cannot_wait_until_January\" >V\u00ec sao k\u1ebf ho\u1ea1ch T\u1ebft 2027 kh\u00f4ng th\u1ec3 \u0111\u1ec3 \u0111\u1ebfn th\u00e1ng 1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webie.com.vn\/vi\/tet-2027-marketing-campaign-plan-sme\/#What_the_Tet_shopping_data_tells_SMEs\" >D\u1eef li\u1ec7u mua s\u1eafm T\u1ebft n\u00f3i g\u00ec v\u1edbi SME<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webie.com.vn\/vi\/tet-2027-marketing-campaign-plan-sme\/#The_Tet_2027_countdown_timeline\" >Timeline \u0111\u1ebfm ng\u01b0\u1ee3c T\u1ebft 2027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webie.com.vn\/vi\/tet-2027-marketing-campaign-plan-sme\/#How_to_split_your_Tet_budget_by_phase\" >C\u00e1ch chia ng\u00e2n s\u00e1ch T\u1ebft theo giai \u0111o\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webie.com.vn\/vi\/tet-2027-marketing-campaign-plan-sme\/#Channel_playbook_for_Tet_2027\" >Playbook k\u00eanh cho T\u1ebft 2027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webie.com.vn\/vi\/tet-2027-marketing-campaign-plan-sme\/#Common_Tet_campaign_mistakes_SMEs_make\" >Nh\u1eefng sai l\u1ea7m chi\u1ebfn d\u1ecbch T\u1ebft m\u00e0 SME hay m\u1eafc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webie.com.vn\/vi\/tet-2027-marketing-campaign-plan-sme\/#Frequently_asked_questions\" >C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/webie.com.vn\/vi\/tet-2027-marketing-campaign-plan-sme\/#When_should_an_SME_start_its_Tet_2027_marketing_campaign\" >Khi n\u00e0o SME n\u00ean b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch marketing T\u1ebft 2027?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/webie.com.vn\/vi\/tet-2027-marketing-campaign-plan-sme\/#Which_channel_sells_best_during_Tet_in_Vietnam\" >K\u00eanh n\u00e0o b\u00e1n t\u1ed1t nh\u1ea5t trong d\u1ecbp T\u1ebft t\u1ea1i Vi\u1ec7t Nam?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/webie.com.vn\/vi\/tet-2027-marketing-campaign-plan-sme\/#How_much_should_an_SME_spend_on_Tet_advertising\" >SME n\u00ean chi bao nhi\u00eau cho qu\u1ea3ng c\u00e1o T\u1ebft?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Tet_2027_planning_cannot_wait_until_January\"><\/span>V\u00ec sao k\u1ebf ho\u1ea1ch T\u1ebft 2027 kh\u00f4ng th\u1ec3 \u0111\u1ec3 \u0111\u1ebfn th\u00e1ng 1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00fd do \u0111\u1ea7u ti\u00ean l\u00e0 l\u1ecbch. M\u00f9ng 1 T\u1ebft l\u00e0 th\u1ee9 B\u1ea3y ng\u00e0y 6\/2\/2027 v\u00e0 giao th\u1eeba l\u00e0 th\u1ee9 S\u00e1u ng\u00e0y 5\/2. D\u1eef li\u1ec7u t\u1eeb n\u1ec1n t\u1ea3ng Metric cho th\u1ea5y nhu c\u1ea7u li\u00ean quan \u0111\u1ebfn T\u1ebft t\u0103ng m\u1ea1nh v\u00e0o kho\u1ea3ng 4 \u0111\u1ebfn 9 tu\u1ea7n tr\u01b0\u1edbc l\u1ec5, \u0111\u1eb7t cao \u0111i\u1ec3m mua s\u1eafm v\u00e0o kho\u1ea3ng \u0111\u1ea7u th\u00e1ng 1 \u0111\u1ebfn \u0111\u1ea7u th\u00e1ng 2 n\u0103m 2027.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00ednh ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c \u01b0u \u0111\u00e3i, n\u1ed9i dung qu\u1ea3ng c\u00e1o v\u00e0 t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n c\u1ea7n ho\u00e0n t\u1ea5t trong th\u00e1ng 12. \u0110i\u1ec1u \u0111\u00f3 \u0111\u1ea9y ph\u1ea7n n\u1ec1n m\u00f3ng, t\u1ee9c l\u00e0 n\u1ed9i dung th\u01b0\u01a1ng hi\u1ec7u, ch\u1ee5p h\u00ecnh s\u1ea3n ph\u1ea9m v\u00e0 gom danh s\u00e1ch kh\u00e1ch, v\u1ec1 th\u00e1ng 11. C\u00f3 m\u1ed9t l\u00fd do th\u1ee9 hai \u0111\u1ec3 ch\u1ea1y s\u1edbm: v\u00e0o m\u00f9a cao \u0111i\u1ec3m, phi\u00ean \u0111\u1ea5u gi\u00e1 qu\u1ea3ng c\u00e1o tr\u00ean Google, Meta v\u00e0 TikTok tr\u1edf n\u00ean \u0111\u00f4ng \u0111\u00fac v\u00e0 CPM leo thang, n\u00ean doanh nghi\u1ec7p \u0111\u00e3 x\u00e2y s\u1eb5n t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng \u1ea5m c\u00f9ng danh s\u00e1ch email hay Zalo s\u1ebd tr\u1ea3 \u00edt h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00f9ng m\u1ed9t nh\u00f3m ng\u01b0\u1eddi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/11\/pexels-tet-2027-marketing-campaign-36290924-1024x683.jpg\" alt=\"Trao bao l\u00ec x\u00ec \u0111\u1ecf d\u1ecbp T\u1ebft Nguy\u00ean \u0110\u00e1n\" class=\"wp-image-13699\" srcset=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/11\/pexels-tet-2027-marketing-campaign-36290924-1024x683.jpg 1024w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/11\/pexels-tet-2027-marketing-campaign-36290924-300x200.jpg 300w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/11\/pexels-tet-2027-marketing-campaign-36290924.jpg 1260w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_the_Tet_shopping_data_tells_SMEs\"><\/span>D\u1eef li\u1ec7u mua s\u1eafm T\u1ebft n\u00f3i g\u00ec v\u1edbi SME<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ph\u1ea7n th\u01b0\u1edfng r\u1ea5t l\u1edbn, nh\u01b0ng ng\u01b0\u1eddi mua h\u00e0nh x\u1eed theo m\u1ed9t ki\u1ec3u r\u1ea5t ri\u00eang. V\u00e0i con s\u1ed1 c\u00f3 ngu\u1ed3n gi\u00fap \u0111\u1ecbnh h\u00ecnh c\u01a1 h\u1ed9i.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Nhu c\u1ea7u T\u1ebft \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o t\u0103ng h\u01a1n 72% so v\u1edbi m\u1ee9c trung b\u00ecnh n\u0103m, trong \u0111\u00f3 b\u00e1nh k\u1eb9o t\u0103ng g\u1ea5p \u0111\u00f4i c\u00f2n bia v\u00e0 n\u01b0\u1edbc gi\u1ea3i kh\u00e1t t\u0103ng g\u1ea5p ba (<a href=\"https:\/\/en.vneconomy.vn\/tet-shopping-demand-to-surge-72-above-annual-average.htm\" rel=\"noopener\" target=\"_blank\">Metric, qua VnEconomy<\/a>).<\/p><\/li>\n\n<li><p>Trong 6 tu\u1ea7n tr\u01b0\u1edbc T\u1ebft 2026, t\u1eeb 15\/12\/2025 \u0111\u1ebfn 25\/1\/2026, doanh s\u1ed1 online \u0111\u1ea1t kho\u1ea3ng 67,7 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng v\u1edbi h\u01a1n 542 tri\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 g\u1ea7n 412.000 gian h\u00e0ng (<a href=\"https:\/\/index.vn\/en\/news\/tiktok-shop-overtakes-shopee-in-six-week-pre-tet-period-signaling-a-shift-in-vietnam-e-commerce-competition\" rel=\"noopener\" target=\"_blank\">Metric, qua cafef<\/a>).<\/p><\/li>\n\n<li><p>TikTok Shop \u0111\u1ea1t kho\u1ea3ng 34,6 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng so v\u1edbi Shopee l\u00e0 33,1 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng trong giai \u0111o\u1ea1n \u0111\u00f3, v\u00e0 TikTok Shop t\u0103ng nhanh h\u01a1n g\u1ea5p \u0111\u00f4i so v\u1edbi 6 tu\u1ea7n li\u1ec1n tr\u01b0\u1edbc (<a href=\"https:\/\/index.vn\/en\/news\/tiktok-shop-overtakes-shopee-in-six-week-pre-tet-period-signaling-a-shift-in-vietnam-e-commerce-competition\" rel=\"noopener\" target=\"_blank\">Metric<\/a>).<\/p><\/li>\n\n<li><p>63% ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecdn c\u00e1c n\u1ec1n t\u1ea3ng online cho T\u1ebft 2026, t\u0103ng t\u1eeb m\u1ee9c 48% n\u0103m 2024, trong khi \u0111\u01a1n h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t t\u0103ng 30% so v\u1edbi T\u1ebft 2025 (<a href=\"https:\/\/bizhub.vietnamnews.vn\/vietnamese-consumers-prefer-planned-shopping-during-tet-season-post397670.html\" rel=\"noopener\" target=\"_blank\">Insight Asia v\u00e0 Shopee<\/a>).<\/p><\/li>\n\n<li><p>Chi ti\u00eau th\u1eadn tr\u1ecdng: h\u01a1n 70% h\u1ed9 gia \u0111\u00ecnh gi\u1eef ng\u00e2n s\u00e1ch cho h\u00e0ng thi\u1ebft y\u1ebfu v\u00e0 kho\u1ea3ng 60% d\u1ef1 \u0111\u1ecbnh c\u1eaft gi\u1ea3m c\u00e1c kho\u1ea3n kh\u00f4ng thi\u1ebft y\u1ebfu (<a href=\"https:\/\/bizhub.vietnamnews.vn\/vietnamese-consumers-prefer-planned-shopping-during-tet-season-post397670.html\" rel=\"noopener\" target=\"_blank\">Worldpanel by Numerator<\/a>).<\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Quy lu\u1eadt d\u00e0nh cho m\u1ed9t SME \u0111\u00e3 r\u00f5. Nhu c\u1ea7u b\u00f9ng n\u1ed5, ng\u01b0\u1eddi mua chuy\u1ec3n l\u00ean online v\u00e0 nh\u1ea5t l\u00e0 th\u01b0\u01a1ng m\u1ea1i qua video ng\u1eafn, nh\u01b0ng h\u1ecd v\u1eabn \u01b0u ti\u00ean gi\u00e1 tr\u1ecb. H\u00e3y chinh ph\u1ee5c h\u1ecd b\u1eb1ng n\u1ed9i dung h\u1eefu \u00edch, combo trung th\u1ef1c v\u00e0 m\u1ed9t lu\u1ed3ng thanh to\u00e1n m\u01b0\u1ee3t thay v\u00ec cu\u1ed9c \u0111ua gi\u1ea3m gi\u00e1 s\u00e2u nh\u1ea5t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Tet_2027_countdown_timeline\"><\/span>Timeline \u0111\u1ebfm ng\u01b0\u1ee3c T\u1ebft 2027<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y coi T\u1ebft l\u00e0 ba giai \u0111o\u1ea1n thay v\u00ec m\u1ed9t c\u00fa d\u1ed3n l\u1ef1c duy nh\u1ea5t. M\u1ed7i giai \u0111o\u1ea1n c\u00f3 m\u1ed9t nhi\u1ec7m v\u1ee5 kh\u00e1c nhau, v\u00e0 b\u1ecf qua giai \u0111o\u1ea1n \u0111\u1ea7u l\u00e0 sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 t\u1ed1n k\u00e9m nh\u1ea5t.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th style=\"text-align: left;\"><strong>Giai \u0111o\u1ea1n<\/strong><\/th>\n<th style=\"text-align: left;\"><strong>Th\u1eddi gian<\/strong><\/th>\n<th style=\"text-align: left;\"><strong>M\u1ee5c ti\u00eau<\/strong><\/th>\n<th style=\"text-align: left;\"><strong>H\u00e0nh \u0111\u1ed9ng ch\u00ednh<\/strong><\/th>\n<th style=\"text-align: left;\"><strong>K\u00eanh ch\u00ednh<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: left;\">1. Kh\u1edfi \u0111\u1ed9ng<\/td>\n<td style=\"text-align: left;\">Th\u00e1ng 11 \u0111\u1ebfn gi\u1eefa th\u00e1ng 12\/2026<\/td>\n<td style=\"text-align: left;\">X\u00e2y th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng \u1ea5m<\/td>\n<td style=\"text-align: left;\">\u0110\u0103ng n\u1ed9i dung T\u1ebft, ch\u1ee5p h\u00ecnh v\u00e0 quay video, nu\u00f4i danh s\u00e1ch email v\u00e0 Zalo, d\u1ef1ng t\u1ec7p retargeting<\/td>\n<td style=\"text-align: left;\">Facebook, Instagram, TikTok, Zalo, blog<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">2. Cao \u0111i\u1ec3m<\/td>\n<td style=\"text-align: left;\">Gi\u1eefa th\u00e1ng 12\/2026 \u0111\u1ebfn 3\/2\/2027<\/td>\n<td style=\"text-align: left;\">Chuy\u1ec3n nhu c\u1ea7u th\u00e0nh \u0111\u01a1n h\u00e0ng<\/td>\n<td style=\"text-align: left;\">Scale qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i, tung combo v\u00e0 khuy\u1ebfn m\u00e3i, livestream TikTok Shop, nh\u1eafc m\u1ed1c ch\u1ed1t \u0111\u01a1n giao k\u1ecbp T\u1ebft<\/td>\n<td style=\"text-align: left;\">TikTok Shop, Shopee, Google, Meta<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">3. Sau T\u1ebft<\/td>\n<td style=\"text-align: left;\">Th\u00e1ng 2 \u0111\u1ebfn \u0111\u1ea7u th\u00e1ng 3\/2027<\/td>\n<td style=\"text-align: left;\">Gi\u1eef ch\u00e2n kh\u00e1ch m\u1edbi<\/td>\n<td style=\"text-align: left;\">Tin nh\u1eafn c\u1ea3m \u01a1n, \u01b0u \u0111\u00e3i kh\u00e1ch th\u00e2n thi\u1ebft v\u00e0 mua l\u1ea1i, n\u1ed9i dung khai xu\u00e2n, k\u00e9o kh\u00e1ch quay l\u1ea1i<\/td>\n<td style=\"text-align: left;\">Zalo, email, Meta retargeting<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/11\/pexels-tet-2027-marketing-campaign-15635242-1024x683.jpg\" alt=\"L\u1ecbch v\u00e0 b\u00e0n ph\u00edm tr\u00ean b\u00e0n l\u00e0m vi\u1ec7c c\u00f9ng ghi ch\u00fa chi\u1ebfn l\u01b0\u1ee3c marketing\" class=\"wp-image-13700\" srcset=\"https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/11\/pexels-tet-2027-marketing-campaign-15635242-1024x683.jpg 1024w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/11\/pexels-tet-2027-marketing-campaign-15635242-300x200.jpg 300w, https:\/\/webie.com.vn\/wp-content\/uploads\/2026\/11\/pexels-tet-2027-marketing-campaign-15635242.jpg 1260w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_split_your_Tet_budget_by_phase\"><\/span>C\u00e1ch chia ng\u00e2n s\u00e1ch T\u1ebft theo giai \u0111o\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng c\u00f3 m\u1ed9t t\u1ef7 l\u1ec7 chia \u0111\u00fang duy nh\u1ea5t, nh\u01b0ng \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u d\u01b0\u1edbi \u0111\u00e2y h\u1ee3p v\u1edbi ph\u1ea7n l\u1edbn SME v\u00e0 gi\u00fap b\u1ea1n tr\u00e1nh d\u1ed3n h\u1ebft ti\u1ec1n v\u00e0o m\u1ea5y tu\u1ea7n cu\u1ed1i v\u1ed1n \u0111\u00e3 \u0111\u00f4ng \u0111\u00fac.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th style=\"text-align: left;\"><strong>Giai \u0111o\u1ea1n<\/strong><\/th>\n<th style=\"text-align: left;\"><strong>T\u1ef7 l\u1ec7 g\u1ee3i \u00fd<\/strong><\/th>\n<th style=\"text-align: left;\"><strong>D\u00f9ng v\u00e0o vi\u1ec7c g\u00ec<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: left;\">Kh\u1edfi \u0111\u1ed9ng<\/td>\n<td style=\"text-align: left;\">kho\u1ea3ng 25%<\/td>\n<td style=\"text-align: left;\">N\u1ed9i dung, s\u1ea3n xu\u1ea5t qu\u1ea3ng c\u00e1o v\u00e0 gom danh s\u00e1ch, t\u1ec7p retargeting s\u1edbm<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">Cao \u0111i\u1ec3m<\/td>\n<td style=\"text-align: left;\">kho\u1ea3ng 60%<\/td>\n<td style=\"text-align: left;\">Qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i, khuy\u1ebfn m\u00e3i, livestream v\u00e0 chi\u1ebfn d\u1ecbch mua s\u1eafm<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">Sau T\u1ebft<\/td>\n<td style=\"text-align: left;\">kho\u1ea3ng 15%<\/td>\n<td style=\"text-align: left;\">Gi\u1eef ch\u00e2n, kh\u00e1ch th\u00e2n thi\u1ebft v\u00e0 k\u00e9o kh\u00e1ch quay l\u1ea1i<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hai nguy\u00ean t\u1eafc \u0111\u1eb7t l\u00ean tr\u00ean b\u1ea3ng n\u00e0y. Th\u1ee9 nh\u1ea5t, d\u1ed3n m\u1ed9t ph\u1ea7n ng\u00e2n s\u00e1ch nh\u1eadn di\u1ec7n v\u00e0o th\u00e1ng 11 v\u00e0 \u0111\u1ea7u th\u00e1ng 12 khi CPM c\u00f2n th\u1ea5p, \u0111\u1ec3 chi\u1ebfn d\u1ecbch cao \u0111i\u1ec3m c\u1ee7a b\u1ea1n retarget v\u00e0o t\u1ec7p ng\u01b0\u1eddi \u0111\u00e3 bi\u1ebft b\u1ea1n. Th\u1ee9 hai, gi\u1eef l\u1ea1i kho\u1ea3ng 10% l\u00e0m kho\u1ea3n d\u1ef1 ph\u00f2ng cho 10 ng\u00e0y cu\u1ed1i tr\u01b0\u1edbc T\u1ebft, khi \u00fd \u0111\u1ecbnh mua cao nh\u1ea5t v\u00e0 m\u1ed9t c\u00fa \u0111\u1ea9y \u0111\u00fang th\u1eddi \u0111i\u1ec3m t\u1ef1 n\u00f3 sinh l\u1eddi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Channel_playbook_for_Tet_2027\"><\/span>Playbook k\u00eanh cho T\u1ebft 2027<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u1ecdn k\u00eanh theo nhi\u1ec7m v\u1ee5 n\u00f3 l\u00e0m, \u0111\u1eebng ch\u1ecdn theo th\u00f3i quen.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Google: b\u1eaft nhu c\u1ea7u \u00fd \u0111\u1ecbnh cao. Ng\u01b0\u1eddi ta t\u00ecm \u0111\u00fang m\u00f3n qu\u00e0 v\u00e0 ng\u00e0nh h\u00e0ng T\u1ebft, n\u00ean h\u00e3y ch\u1ea1y Performance Max v\u00e0 Search v\u1edbi n\u1ed9i dung T\u1ebft, v\u00e0 b\u1ea3o \u0111\u1ea3m feed Shopping c\u00f9ng landing page s\u1eb5n s\u00e0ng trong th\u00e1ng 12.<\/p><\/li>\n\n<li><p>Meta, t\u1ee9c Facebook v\u00e0 Instagram: x\u00e2y t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng trong th\u00e1ng 11, r\u1ed3i scale chi\u1ebfn d\u1ecbch chuy\u1ec3n \u0111\u1ed5i v\u00e0 retargeting xuy\u00ean su\u1ed1t cao \u0111i\u1ec3m. Video d\u1ecdc v\u00e0 qu\u1ea3ng c\u00e1o d\u1ea1ng carousel cho hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p><\/li>\n\n<li><p>TikTok Shop: \u0111\u00e2y l\u00e0 c\u1ed7 m\u00e1y kh\u00e1m ph\u00e1. Video ng\u1eafn, livestream v\u00e0 b\u00e1n qua affiliate hay KOC \u0111\u00e3 \u0111\u01b0a n\u00f3 v\u01b0\u1ee3t Shopee trong nh\u1eefng tu\u1ea7n tr\u01b0\u1edbc T\u1ebft 2026, n\u00ean h\u00e3y l\u00ean l\u1ecbch livestream v\u00e0 g\u00e0i ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung t\u1eeb s\u1edbm.<\/p><\/li>\n\n<li><p>Zalo: k\u00eanh gi\u1eef ch\u00e2n. D\u00f9ng Zalo OA broadcast \u0111\u1ec3 g\u1eedi \u01b0u \u0111\u00e3i cho kh\u00e1ch hi\u1ec7n c\u00f3 v\u00e0 ZNS \u0111\u1ec3 c\u1eadp nh\u1eadt \u0111\u01a1n h\u00e0ng v\u00e0 v\u1eadn chuy\u1ec3n, gi\u00fap gi\u1ea3m t\u1ea3i ch\u0103m s\u00f3c trong nh\u1eefng tu\u1ea7n b\u1eadn r\u1ed9n nh\u1ea5t.<\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t m\u00f9a T\u1ebft t\u00f4i nh\u1edb m\u00e3i l\u00e0 chi\u1ebfn d\u1ecbch cho m\u1ed9t shop k\u00ednh m\u1eaft. Ch\u00fang t\u00f4i chia ng\u00e2n s\u00e1ch 20% cho Google, 40% cho Meta v\u00e0 40% cho TikTok Shop, v\u00ec v\u00e0o d\u1ecbp T\u1ebft nh\u00f3m kh\u00e1ch s\u1eb5n s\u00e0ng chi ti\u00eau l\u1ea1i d\u1ec5 ti\u1ebfp c\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i h\u01a1n l\u00e0 tr\u00ean t\u00ecm ki\u1ebfm. Meta v\u00e0 TikTok Shop l\u00e0 hai k\u00eanh mang v\u1ec1 k\u1ebft qu\u1ea3. Ri\u00eang TikTok \u0111ang l\u00e0 xu h\u01b0\u1edbng, n\u00ean n\u00f3 k\u00e9o v\u1ec1 kh\u00e1ch m\u1edbi v\u00e0 ch\u1ed1t \u0111\u01a1n r\u1ea5t nhanh, th\u01b0\u1eddng ngay trong b\u00ecnh lu\u1eadn ho\u1eb7c tr\u00ean m\u1ed9t phi\u00ean livestream. M\u00f9a \u0111\u00f3 shop \u0111\u1ea1t kho\u1ea3ng 1.600 \u0111\u01a1n, t\u0103ng ch\u1eebng 40% so v\u1edbi n\u0103m tr\u01b0\u1edbc. B\u00e0i h\u1ecdc c\u1ee7a t\u00f4i d\u00e0nh cho SME: \u0111\u1eb7t ti\u1ec1n v\u00e0o n\u01a1i kh\u00e1ch \u0111\u00e3 \u1edf s\u1eb5n trong d\u1ecbp T\u1ebft, v\u00e0 \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u00f3ng vai tr\u00f2 h\u1ed7 tr\u1ee3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Tet_campaign_mistakes_SMEs_make\"><\/span>Nh\u1eefng sai l\u1ea7m chi\u1ebfn d\u1ecbch T\u1ebft m\u00e0 SME hay m\u1eafc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ph\u1ea7n l\u1edbn chi\u1ebfn d\u1ecbch T\u1ebft th\u1ea5t b\u1ea1i theo nh\u1eefng c\u00e1ch \u0111o\u00e1n \u0111\u01b0\u1ee3c. H\u00e3y soi k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n v\u1edbi danh s\u00e1ch n\u00e0y tr\u01b0\u1edbc khi ti\u00eau ti\u1ec1n.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Kh\u1edfi \u0111\u1ed9ng v\u00e0o th\u00e1ng 1, khi CPM \u0111\u00e3 cao v\u00e0 t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng \u1ea5m m\u00e0 b\u1ea1n c\u1ea7n th\u00ec ch\u01b0a t\u1eebng \u0111\u01b0\u1ee3c x\u00e2y.<\/p><\/li>\n\n<li><p>B\u1ecf qua m\u1ed1c ch\u1ed1t \u0111\u01a1n giao h\u00e0ng, ho\u1eb7c kh\u00f4ng hi\u1ec3n th\u1ecb r\u00f5, khi\u1ebfn \u0111\u01a1n ph\u00fat ch\u00f3t v\u1ec1 sau T\u1ebft v\u00e0 bi\u1ebfn th\u00e0nh khi\u1ebfu n\u1ea1i.<\/p><\/li>\n\n<li><p>Gi\u1ea3m gi\u00e1 qu\u00e1 tay v\u00e0 \u0103n v\u00e0o bi\u00ean l\u1ee3i nhu\u1eadn, trong khi m\u1ed9t combo qu\u00e0 hay m\u1ed9t ng\u01b0\u1ee1ng t\u1eb7ng qu\u00e0 s\u1ebd b\u1ea3o v\u1ec7 l\u1ee3i nhu\u1eadn v\u00e0 n\u00e2ng gi\u00e1 tr\u1ecb \u0111\u01a1n trung b\u00ecnh.<\/p><\/li>\n\n<li><p>Kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch cho sau T\u1ebft, n\u00ean nh\u1eefng kh\u00e1ch m\u1edbi b\u1ea1n t\u1ed1n ti\u1ec1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u1ea1i kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c k\u00e9o quay l\u1ea1i.<\/p><\/li>\n\n<li><p>Ch\u1ea1y n\u1ed9i dung chung chung, b\u1ecf qu\u00ean n\u0103m \u0110inh M\u00f9i v\u00e0 c\u1ea3m x\u00fac ng\u00e0y T\u1ebft, khi\u1ebfn b\u00e0i h\u00f2a l\u1eabn v\u00e0o feed c\u1ee7a m\u1ecdi ng\u01b0\u1eddi b\u00e1n kh\u00e1c.<\/p><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_asked_questions\"><\/span>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_should_an_SME_start_its_Tet_2027_marketing_campaign\"><\/span>Khi n\u00e0o SME n\u00ean b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch marketing T\u1ebft 2027?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y b\u1eaft \u0111\u1ea7u ngay b\u00e2y gi\u1edd, trong th\u00e1ng 11\/2026. T\u1ebft r\u01a1i v\u00e0o ng\u00e0y 6\/2\/2027 v\u00e0 nhu c\u1ea7u t\u0103ng t\u1eeb 4 \u0111\u1ebfn 9 tu\u1ea7n tr\u01b0\u1edbc \u0111\u00f3, n\u00ean \u01b0u \u0111\u00e3i v\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n ph\u1ea3i s\u1eb5n s\u00e0ng trong th\u00e1ng 12. Th\u00e1ng 11 d\u00e0nh cho n\u1ed9i dung th\u01b0\u01a1ng hi\u1ec7u, ch\u1ee5p h\u00ecnh s\u1ea3n ph\u1ea9m v\u00e0 nu\u00f4i danh s\u00e1ch email c\u00f9ng Zalo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_channel_sells_best_during_Tet_in_Vietnam\"><\/span>K\u00eanh n\u00e0o b\u00e1n t\u1ed1t nh\u1ea5t trong d\u1ecbp T\u1ebft t\u1ea1i Vi\u1ec7t Nam?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00f9y nhi\u1ec7m v\u1ee5. TikTok Shop d\u1eabn \u0111\u1ea7u v\u1ec1 kh\u00e1m ph\u00e1 v\u00e0 mua ng\u1eabu h\u1ee9ng v\u00e0 \u0111\u00e3 v\u01b0\u1ee3t Shopee tr\u01b0\u1edbc T\u1ebft 2026, Google b\u1eaft c\u00e1c t\u00ecm ki\u1ebfm qu\u00e0 \u00fd \u0111\u1ecbnh cao, Meta scale chuy\u1ec3n \u0111\u1ed5i v\u00e0 retargeting, c\u00f2n Zalo gi\u1eef ch\u00e2n kh\u00e1ch hi\u1ec7n c\u00f3. Ph\u1ea7n l\u1edbn SME c\u1ea7n ph\u1ed1i h\u1ee3p nhi\u1ec1u k\u00eanh thay v\u00ec ch\u1ec9 m\u1ed9t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_much_should_an_SME_spend_on_Tet_advertising\"><\/span>SME n\u00ean chi bao nhi\u00eau cho qu\u1ea3ng c\u00e1o T\u1ebft?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng c\u00f3 con s\u1ed1 c\u1ed1 \u0111\u1ecbnh, nh\u01b0ng m\u1ed9t t\u1ef7 l\u1ec7 d\u00f9ng \u0111\u01b0\u1ee3c l\u00e0 kho\u1ea3ng 25% cho giai \u0111o\u1ea1n kh\u1edfi \u0111\u1ed9ng, 60% cho cao \u0111i\u1ec3m v\u00e0 15% sau T\u1ebft, gi\u1eef l\u1ea1i kho\u1ea3ng 10% d\u1ef1 ph\u00f2ng cho 10 ng\u00e0y cu\u1ed1i. D\u1ed3n m\u1ed9t ph\u1ea7n ng\u00e2n s\u00e1ch nh\u1eadn di\u1ec7n tr\u01b0\u1edbc khi CPM leo thang s\u1ebd gi\u1ea3m chi ph\u00ed c\u1ee7a b\u1ea1n trong cao \u0111i\u1ec3m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110ang l\u00ean k\u1ebf ho\u1ea1ch cho chi\u1ebfn d\u1ecbch T\u1ebft 2027 v\u00e0 mu\u1ed1n n\u00f3 \u0111\u01b0\u1ee3c d\u1ef1ng v\u00e0 ch\u1ea1y \u0111\u00fang h\u1ea1n? Webie Vietnam \u0111\u1ed3ng h\u00e0nh c\u00f9ng SME tr\u1ecdn g\u00f3i, t\u1eeb chi\u1ebfn l\u01b0\u1ee3c v\u00e0 n\u1ed9i dung \u0111\u1ebfn Google, Meta v\u00e0 TikTok Shop. Xem <a href=\"https:\/\/webie.com.vn\/vi\/services\/\">d\u1ecbch v\u1ee5 digital marketing<\/a>c\u1ee7a ch\u00fang t\u00f4i, ho\u1eb7c trao \u0111\u1ed5i v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 +84 969 838 467 ho\u1eb7c email huyen.dang@webie.com.vn.<\/p>","protected":false},"excerpt":{"rendered":"<p>T\u1ebft 2027 r\u01a1i v\u00e0o ng\u00e0y 6\/2. L\u1eadp k\u1ebf ho\u1ea1ch marketing T\u1ebft cho SME ngay t\u1eeb b\u00e2y gi\u1edd v\u1edbi timeline \u0111\u1ebfm ng\u01b0\u1ee3c, khung ng\u00e2n s\u00e1ch v\u00e0 playbook k\u00eanh.<\/p>","protected":false},"author":5,"featured_media":13698,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[380,391,392,393,394],"class_list":["post-13701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-sme-marketing","tag-tet-2027","tag-tet-marketing","tag-campaign-planning","tag-vietnam-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tet 2027 Marketing Campaign Plan for SMEs | Webie<\/title>\n<meta name=\"description\" content=\"Tet 2027 is on 6 February. 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