{"id":8991,"date":"2025-04-10T14:56:13","date_gmt":"2025-04-10T07:56:13","guid":{"rendered":"https:\/\/webie.com.vn\/?p=8991"},"modified":"2025-05-13T16:22:49","modified_gmt":"2025-05-13T09:22:49","slug":"webie-marketedge-series-marketing-you-see-vs-marketing-you-need","status":"publish","type":"post","link":"https:\/\/webie.com.vn\/vi\/webie-marketedge-series-marketing-you-see-vs-marketing-you-need\/","title":{"rendered":"Webie MarketEdge Series #1: Marketing B\u1ea1n Th\u1ea5y V\u1edbi Marketing B\u1ea1n C\u1ea7n"},"content":{"rendered":"

Webie MarketEdge Series<\/strong> l\u00e0 chu\u1ed7i n\u1ed9i dung chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Webie Vietnam, h\u01b0\u1edbng d\u1eabn c\u00e1c doanh nghi\u1ec7p t\u1eeb ti\u1ebfp th\u1ecb ch\u1ec9 t\u1eadp trung th\u1ecb gi\u00e1c \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, h\u01b0\u1edbng \u0111\u1ebfn k\u1ebft qu\u1ea3.<\/p>\n\n\n\n

B\u00e0i vi\u1ebft kh\u1edfi \u0111\u1ed9ng \u2013 Marketing You See vs Marketing You Need<\/strong> ra m\u1eaft Giai \u0111o\u1ea1n 1: X\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng marketing c\u00f3 chi\u1ec1u s\u00e2u<\/strong>, kh\u00e1m ph\u00e1 l\u00fd do t\u1ea1i sao c\u00e1c chi\u1ebfn d\u1ecbch b\u1eaft m\u1eaft th\u01b0\u1eddng kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u00e1ch chuy\u1ec3n sang t\u0103ng<\/p>\n\n\n\n

Khi S\u1ef1 H\u00e0o Nho\u00e1ng Kh\u00f4ng \u0110\u1ed3ng Ngh\u0129a V\u1edbi Hi\u1ec7u Qu\u1ea3<\/strong><\/h3>\n\n\n\n

Trong th\u1ebf gi\u1edbi s\u1ed1 ng\u00e0y nay, nhi\u1ec1u doanh nghi\u1ec7p d\u1ec5 d\u00e0ng b\u1ecb cu\u1ed1n v\u00e0o nh\u1eefng chi\u1ebfn d\u1ecbch marketing h\u00e0o nho\u00e1ng: h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft, video lan truy\u1ec1n, qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n d\u00e0y \u0111\u1eb7c tr\u00ean m\u1ecdi n\u1ec1n t\u1ea3ng. Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t v\u1eabn lu\u00f4n l\u00e0: \u201cNh\u1eefng n\u1ed7 l\u1ef1c \u0111\u00f3 c\u00f3 th\u1ef1c s\u1ef1 t\u1ea1o ra doanh thu v\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh hay kh\u00f4ng?\u201d<\/strong><\/p>\n\n\n\n

Th\u1ef1c t\u1ebf cho th\u1ea5y nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch l\u1edbn cho qu\u1ea3ng c\u00e1o nh\u01b0ng v\u1eabn kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nh\u01b0 mong mu\u1ed1n. Nguy\u00ean nh\u00e2n ch\u00ednh? H\u1ecd ch\u1ec9 ch\u00fa tr\u1ecdng v\u00e0o \u201cMarketing b\u1ea1n th\u1ea5y\u201d<\/strong> m\u00e0 b\u1ecf qua \u201cMarketing b\u1ea1n c\u1ea7n\u201d<\/strong>, nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c mang t\u00ednh chi\u1ec1u s\u00e2u v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n\n\n

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\"Webie<\/figure><\/div>\n\n\n

Marketing B\u1ea1n Th\u1ea5y: B\u1ec1 N\u1ed5i H\u00e0o Nho\u00e1ng, Thi\u1ebfu Chi\u1ec1u S\u00e2u<\/strong><\/h3>\n\n\n\n

\u201cMarketing b\u1ea1n th\u1ea5y\u201d th\u01b0\u1eddng bao g\u1ed3m:<\/p>\n\n\n\n