{"id":9061,"date":"2025-04-13T18:20:47","date_gmt":"2025-04-13T11:20:47","guid":{"rendered":"https:\/\/webie.com.vn\/?p=9061"},"modified":"2025-06-06T02:17:36","modified_gmt":"2025-06-05T19:17:36","slug":"webie-marketedge-series-2-its-not-just-ads-real-marketing-runs-on-systems","status":"publish","type":"post","link":"https:\/\/webie.com.vn\/vi\/webie-marketedge-series-2-its-not-just-ads-real-marketing-runs-on-systems\/","title":{"rendered":"Webie MarketEdge Series #2: Kh\u00f4ng Ch\u1ec9 L\u00e0 Qu\u1ea3ng C\u00e1o \u2013 Marketing Th\u1ef1c Chi\u1ebfn Ph\u1ea3i V\u1eadn H\u00e0nh Tr\u00ean H\u1ec7 Th\u1ed1ng"},"content":{"rendered":"
B\u00e0i vi\u1ebft ti\u1ebfp theo trong Webie MarketEdge Series l\u00e0 Kh\u00f4ng ch\u1ec9 l\u00e0 qu\u1ea3ng c\u00e1o - Ti\u1ebfp th\u1ecb th\u1ef1c s\u1ef1 ch\u1ea1y tr\u00ean h\u1ec7 th\u1ed1ng<\/strong>. B\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 l\u00e0m r\u00f5 m\u1ed9t s\u1ef1 th\u1eadt quan tr\u1ecdng: trong k\u1ef7 nguy\u00ean \u0111a n\u1ec1n t\u1ea3ng ng\u00e0y nay, th\u00e0nh c\u00f4ng c\u1ee7a ti\u1ebfp th\u1ecb kh\u00f4ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi s\u1ed1 l\u01b0\u1ee3ng c\u00f4ng c\u1ee5 b\u1ea1n s\u1eed d\u1ee5ng m\u00e0 b\u1edfi m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u00fang khi k\u1ebft h\u1ee3p v\u1edbi nhau nh\u01b0 m\u1ed9t h\u1ec7 th\u1ed1ng g\u1eafn k\u1ebft, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. Ch\u1ec9 ri\u00eang c\u00f4ng c\u1ee5 kh\u00f4ng th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng; h\u1ec7 th\u1ed1ng m\u1edbi th\u00fac \u0111\u1ea9y.<\/p>\n\n\n\n Khi c\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, doanh nghi\u1ec7p \u0111\u00e3 tr\u1edf n\u00ean quen thu\u1ed9c v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 CRM, email marketing, c\u00f4ng c\u1ee5 l\u00ean l\u1ecbch m\u1ea1ng x\u00e3 h\u1ed9i, Google Ads v\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Tuy nhi\u00ean, theo B\u00e1o c\u00e1o T\u00ecnh h\u00ecnh Marketing n\u0103m 2024 c\u1ee7a HubSpot<\/em><\/a>, 70% marketer th\u1eeba nh\u1eadn h\u1ecd kh\u00f4ng th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u1ea7y \u0111\u1ee7 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y m\u1ed9t ngh\u1ecbch l\u00fd ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn: doanh nghi\u1ec7p c\u00e0ng \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng c\u1ee5, th\u00ec hi\u1ec7u qu\u1ea3 l\u1ea1i c\u00e0ng kh\u00f3 n\u1eafm b\u1eaft n\u1ebfu thi\u1ebfu m\u1ed9t h\u1ec7 th\u1ed1ng k\u1ebft n\u1ed1i v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n B\u00e1o c\u00e1o State of the Connected Customer 2023<\/em><\/a>, c\u0169ng nh\u1ea5n m\u1ea1nh r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay k\u1ef3 v\u1ecdng c\u00f3 tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch tr\u00ean m\u1ecdi \u0111i\u1ec3m ch\u1ea1m v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Trong khi \u0111\u00f3, ch\u1ec9 30% doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00edch h\u1ee3p d\u1eef li\u1ec7u t\u1eeb c\u00e1c k\u00eanh \u0111\u1ec3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m \u0111\u1ed3ng nh\u1ea5t. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y<\/em> cho th\u1ea5y v\u1ea5n \u0111\u1ec1 kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c s\u1eed d\u1ee5ng bao nhi\u00eau c\u00f4ng c\u1ee5, m\u00e0 l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 \u0111\u00f3 c\u00f3 \u0111ang ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t h\u1ec7 sinh th\u00e1i g\u1eafn k\u1ebft hay kh\u00f4ng.<\/p>\n\n\n Theo Kh\u1ea3o s\u00e1t C\u00f4ng ngh\u1ec7 Marketing 2023 c\u1ee7a Gartner<\/em><\/a>, t\u1ef7 l\u1ec7 t\u1eadn d\u1ee5ng martech \u0111\u00e3 gi\u1ea3m c\u00f2n 33%, cho th\u1ea5y ph\u1ea7n l\u1edbn c\u00f4ng c\u1ee5 marketing \u0111ang b\u1ecb khai th\u00e1c k\u00e9m hi\u1ec7u qu\u1ea3. Nguy\u00ean nh\u00e2n ch\u1ee7 y\u1ebfu l\u00e0 do d\u1eef li\u1ec7u ph\u00e2n m\u1ea3nh, quy tr\u00ecnh thi\u1ebfu nh\u1ea5t qu\u00e1n v\u00e0 kh\u00f4ng c\u00f3 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u1eadp trung.<\/p>\n\n\n\n H\u1ec7 qu\u1ea3 l\u00e0:<\/p>\n\n\n\n Trong b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i, c\u00e2u h\u1ecfi quan tr\u1ecdng l\u00e0: C\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 \u0111ang ph\u1ed1i h\u1ee3p \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng kh\u00f4ng?<\/strong><\/p>\n\n\n\n Khi h\u1ec7 th\u1ed1ng, n\u1ec1n t\u1ea3ng v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng v\u1eadn h\u00e0nh t\u00e1ch bi\u1ec7t, marketing s\u1ebd tr\u1edf n\u00ean k\u00e9m hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00f3 m\u1edf r\u1ed9ng. D\u1eef li\u1ec7u b\u1ecb m\u1eafc k\u1eb9t trong c\u00e1c \u201ch\u1ea7m ch\u1ee9a\u201d. \u0110\u1ed9i ng\u0169 kh\u00f4ng \u0111\u1ed3ng b\u1ed9. C\u01a1 h\u1ed9i b\u1ecb b\u1ecf l\u1ee1.<\/p>\n\n\n\n Nh\u1eefng doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u hi\u1ec3u r\u00f5 \u0111i\u1ec1u n\u00e0y v\u00e0 lu\u00f4n \u01b0u ti\u00ean x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd \u2013 \u201cx\u01b0\u01a1ng s\u1ed1ng k\u1ef9 thu\u1eadt s\u1ed1\u201d \u2013 cho ph\u00e9p d\u1eef li\u1ec7u \u0111\u1ed3ng nh\u1ea5t, c\u1ed9ng t\u00e1c th\u1eddi gian th\u1ef1c v\u00e0 ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c. L\u00fac n\u00e0y, marketing kh\u00f4ng ch\u1ec9 l\u00e0 chu\u1ed7i chi\u1ebfn d\u1ecbch r\u1eddi r\u1ea1c, m\u00e0 tr\u1edf th\u00e0nh m\u1ed9t c\u1ed7 m\u00e1y t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 m\u1edf r\u1ed9ng.<\/p>\n\n\n\n M\u1ed9t h\u1ec7 th\u1ed1ng marketing \u0111\u00fang ngh\u0129a kh\u00f4ng ch\u1ec9 l\u00e0 ph\u1ea7n m\u1ec1m. \u0110\u00f3 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p nh\u1ecbp nh\u00e0ng gi\u1eefa c\u00f4ng c\u1ee5, con ng\u01b0\u1eddi, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ef1c thi. Doanh nghi\u1ec7p th\u00e0nh c\u00f4ng l\u00e0 nh\u1eefng doanh nghi\u1ec7p x\u00e2y h\u1ec7 th\u1ed1ng \u2013 kh\u00f4ng ch\u1ec9 gom c\u00f4ng c\u1ee5.<\/p>\n\n\n\n T\u1ea1i Webie Vietnam, ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 cung c\u1ea5p d\u1ecbch v\u1ee5 marketing s\u1ed1 \u2013 m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh b\u1ec1n v\u1eefng. Ch\u00fang t\u00f4i bi\u1ebfn \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o th\u00e0nh k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u00f4ng qua s\u1ef1 k\u1ebft n\u1ed1i li\u1ec1n m\u1ea1ch gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c, c\u00f4ng c\u1ee5 v\u00e0 d\u1eef li\u1ec7u.<\/p>\n\n\n\n Ch\u00fang t\u00f4i thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n k\u1ebft h\u1ee3p SEO, SEM, qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, email marketing v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u2013 h\u01b0\u1edbng \u0111\u1ebfn t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i, kh\u00f4ng ch\u1ec9 l\u00e0 l\u01b0\u1ee3t nh\u1ea5p.<\/p>\n\n\n\n Ch\u00fang t\u00f4i x\u00e2y d\u1ef1ng website v\u1edbi t\u01b0 duy marketing t\u1eeb \u0111\u1ea7u: giao di\u1ec7n t\u1ed1i \u01b0u UX\/UI, t\u1ed1c \u0111\u1ed9 t\u1ea3i nhanh, t\u01b0\u01a1ng th\u00edch di \u0111\u1ed9ng, chu\u1ea9n SEO v\u00e0 t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n\n\n\n T\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai c\u00e1c h\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng nh\u01b0: t\u00edch h\u1ee3p CRM, qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c \u2013 quy tr\u00ecnh, danh thi\u1ebfp s\u1ed1 (VCard), check-in th\u00f4ng minh, b\u1ecf phi\u1ebfu \u0111i\u1ec7n t\u1eed, th\u01b0 m\u1eddi online, v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n\n\n \u0110\u1eebng \u0111\u1ec3 marketing tr\u1edf th\u00e0nh chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng r\u1eddi r\u1ea1c kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3. Webie Vietnam s\u1ebd gi\u00fap b\u1ea1n<\/p>\n\n\n\n H\u00e3y b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t h\u1ec7 th\u1ed1ng marketing hi\u1ec7u qu\u1ea3, c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng v\u00e0 sinh l\u1eddi. Li\u00ean h\u1ec7 Webie Vietnam<\/a> ngay h\u00f4m nay \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c & ki\u1ec3m tra h\u1ec7 th\u1ed1ng ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed!<\/strong><\/p>\n\n\n\n Hotline: 0969 838 467 \u2013 Huyen DANG<\/p>\n\n\n\nMarketing h\u1ec7 th\u1ed1ng: Y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n trong k\u1ef7 nguy\u00ean \u0111a n\u1ec1n t\u1ea3ng<\/strong><\/h3>\n\n\n\n
<\/figure><\/div>\n\n\nKhi \u201cC\u00f4ng c\u1ee5\u201d tr\u1edf th\u00e0nh g\u00e1nh n\u1eb7ng n\u1ebfu thi\u1ebfu h\u1ec7 th\u1ed1ng<\/strong><\/h3>\n\n\n\n
\n
Kh\u00f4ng c\u00f2n l\u00e0 v\u1ea5n \u0111\u1ec1 d\u00f9ng c\u00f4ng c\u1ee5 g\u00ec \u2013 m\u00e0 l\u00e0 ch\u00fang c\u00f3 \u0111ang k\u1ebft n\u1ed1i v\u1edbi nhau hay kh\u00f4ng<\/strong><\/h3>\n\n\n\n
Webie Vietnam \u2013 \u0110\u1ed1i t\u00e1c \u0111\u1ed3ng h\u00e0nh x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i marketing to\u00e0n di\u1ec7n<\/strong><\/h3>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c & Th\u1ef1c thi Marketing s\u1ed1<\/strong><\/h4>\n\n\n\n
Thi\u1ebft k\u1ebf & T\u1ed1i \u01b0u Website<\/strong><\/h4>\n\n\n\n
Gi\u1ea3i Ph\u00e1p C\u00f4ng Ngh\u1ec7 & S\u1ef1 Ki\u1ec7n<\/strong><\/h4>\n\n\n\n
<\/figure><\/div>\n\n\n<\/a>\u0110\u00e3 \u0111\u1ebfn l\u00fac \u0111\u00e1nh gi\u00e1 l\u1ea1i to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng marketing c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n
\n