{"id":9061,"date":"2025-04-13T18:20:47","date_gmt":"2025-04-13T11:20:47","guid":{"rendered":"https:\/\/webie.com.vn\/?p=9061"},"modified":"2025-06-06T02:17:36","modified_gmt":"2025-06-05T19:17:36","slug":"webie-marketedge-series-2-its-not-just-ads-real-marketing-runs-on-systems","status":"publish","type":"post","link":"https:\/\/webie.com.vn\/vi\/webie-marketedge-series-2-its-not-just-ads-real-marketing-runs-on-systems\/","title":{"rendered":"Webie MarketEdge Series #2: Kh\u00f4ng Ch\u1ec9 L\u00e0 Qu\u1ea3ng C\u00e1o \u2013 Marketing Th\u1ef1c Chi\u1ebfn Ph\u1ea3i V\u1eadn H\u00e0nh Tr\u00ean H\u1ec7 Th\u1ed1ng"},"content":{"rendered":"

B\u00e0i vi\u1ebft ti\u1ebfp theo trong Webie MarketEdge Series l\u00e0 Kh\u00f4ng ch\u1ec9 l\u00e0 qu\u1ea3ng c\u00e1o - Ti\u1ebfp th\u1ecb th\u1ef1c s\u1ef1 ch\u1ea1y tr\u00ean h\u1ec7 th\u1ed1ng<\/strong>. B\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 l\u00e0m r\u00f5 m\u1ed9t s\u1ef1 th\u1eadt quan tr\u1ecdng: trong k\u1ef7 nguy\u00ean \u0111a n\u1ec1n t\u1ea3ng ng\u00e0y nay, th\u00e0nh c\u00f4ng c\u1ee7a ti\u1ebfp th\u1ecb kh\u00f4ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi s\u1ed1 l\u01b0\u1ee3ng c\u00f4ng c\u1ee5 b\u1ea1n s\u1eed d\u1ee5ng m\u00e0 b\u1edfi m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u00fang khi k\u1ebft h\u1ee3p v\u1edbi nhau nh\u01b0 m\u1ed9t h\u1ec7 th\u1ed1ng g\u1eafn k\u1ebft, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. Ch\u1ec9 ri\u00eang c\u00f4ng c\u1ee5 kh\u00f4ng th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng; h\u1ec7 th\u1ed1ng m\u1edbi th\u00fac \u0111\u1ea9y.<\/p>\n\n\n\n

Marketing h\u1ec7 th\u1ed1ng: Y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n trong k\u1ef7 nguy\u00ean \u0111a n\u1ec1n t\u1ea3ng<\/strong><\/h3>\n\n\n\n

Khi c\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, doanh nghi\u1ec7p \u0111\u00e3 tr\u1edf n\u00ean quen thu\u1ed9c v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 CRM, email marketing, c\u00f4ng c\u1ee5 l\u00ean l\u1ecbch m\u1ea1ng x\u00e3 h\u1ed9i, Google Ads v\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Tuy nhi\u00ean, theo B\u00e1o c\u00e1o T\u00ecnh h\u00ecnh Marketing n\u0103m 2024 c\u1ee7a HubSpot<\/em><\/a>, 70% marketer th\u1eeba nh\u1eadn h\u1ecd kh\u00f4ng th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u1ea7y \u0111\u1ee7 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y m\u1ed9t ngh\u1ecbch l\u00fd ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn: doanh nghi\u1ec7p c\u00e0ng \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng c\u1ee5, th\u00ec hi\u1ec7u qu\u1ea3 l\u1ea1i c\u00e0ng kh\u00f3 n\u1eafm b\u1eaft n\u1ebfu thi\u1ebfu m\u1ed9t h\u1ec7 th\u1ed1ng k\u1ebft n\u1ed1i v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n

B\u00e1o c\u00e1o State of the Connected Customer 2023<\/em><\/a>, c\u0169ng nh\u1ea5n m\u1ea1nh r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay k\u1ef3 v\u1ecdng c\u00f3 tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch tr\u00ean m\u1ecdi \u0111i\u1ec3m ch\u1ea1m v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Trong khi \u0111\u00f3, ch\u1ec9 30% doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00edch h\u1ee3p d\u1eef li\u1ec7u t\u1eeb c\u00e1c k\u00eanh \u0111\u1ec3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m \u0111\u1ed3ng nh\u1ea5t. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y<\/em> cho th\u1ea5y v\u1ea5n \u0111\u1ec1 kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c s\u1eed d\u1ee5ng bao nhi\u00eau c\u00f4ng c\u1ee5, m\u00e0 l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 \u0111\u00f3 c\u00f3 \u0111ang ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t h\u1ec7 sinh th\u00e1i g\u1eafn k\u1ebft hay kh\u00f4ng.<\/p>\n\n\n

\n
\"Webie<\/figure><\/div>\n\n\n

Khi \u201cC\u00f4ng c\u1ee5\u201d tr\u1edf th\u00e0nh g\u00e1nh n\u1eb7ng n\u1ebfu thi\u1ebfu h\u1ec7 th\u1ed1ng<\/strong><\/h3>\n\n\n\n

Theo Kh\u1ea3o s\u00e1t C\u00f4ng ngh\u1ec7 Marketing 2023 c\u1ee7a Gartner<\/em><\/a>, t\u1ef7 l\u1ec7 t\u1eadn d\u1ee5ng martech \u0111\u00e3 gi\u1ea3m c\u00f2n 33%, cho th\u1ea5y ph\u1ea7n l\u1edbn c\u00f4ng c\u1ee5 marketing \u0111ang b\u1ecb khai th\u00e1c k\u00e9m hi\u1ec7u qu\u1ea3. Nguy\u00ean nh\u00e2n ch\u1ee7 y\u1ebfu l\u00e0 do d\u1eef li\u1ec7u ph\u00e2n m\u1ea3nh, quy tr\u00ecnh thi\u1ebfu nh\u1ea5t qu\u00e1n v\u00e0 kh\u00f4ng c\u00f3 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u1eadp trung.<\/p>\n\n\n\n

H\u1ec7 qu\u1ea3 l\u00e0:<\/p>\n\n\n\n